1. Creating New Habits Integrating Engineering into Vietnamese Society Vu Tu Thanh – Vietnam Representative

2. Outline Problems Solutions

3. Challenges to engineering education in Vietnam Little inspiration and incentive from early on Family School Society Perceived high costs For schools For students

4. Challenges to engineering education in Vietnam Gender factor Traditional thinking: girls not naturally fit for engineering Job environment unfavorable to engineers Gaps between school training and actual job environment: 2 extremes Inadequate training => needs retraining Adequate training but engineers have to compromise under pressure from corrupt practices

5. Some suggestions Raise awareness about engineering: communication and outreach efforts Recruiting more girls into engineering by both educating society, including girls themselves, and positive discrimination Better public and corporate policies to protect and incentivize engineers who uphold professional integrity

6. Contributions by private sector HEEAP activities Company exhibit/museum Internship programs Sharing employer best practices (Best employer for engineers award)

7. How US-ASEAN Business Council can help

8. 21 st Century Fox 3M Abbott Laboratories Accenture Amgen Amway APCO Worldwide Autodesk Bank of America Baxter BD Bloomberg Boeing Bose Brown-Forman C.V. Starr & Co., Inc. Cisco Covidien Darden Dell, Inc. Deloitte & Touche LLP Diageo DuPont Eastman eBay Eli Lilly & Co. Emerson EY FleishmanHillard Forbes Media

9. How US-ASEAN Business Council can help Fragomen Halliburton Harley Davidson Motor Company Hills Companies Honeywell Intelsat Intuit John Deere Johnson & Johnson JP Morgan Chase KBR Kohlberg Kravis & Roberts KPMG Levi Strauss & Co. Lockheed Martin Corporation Mars Mattel, Inc. McDermott International Inc. McGraw-Hill McKinsey & Company McLarty Associates Mead Johnson Nutrition Medtronic Merck Mondelēz Monsanto MorganStanley NIKE, Inc. Novartis Pepsi

10. How US-ASEAN Business Council can help PricewaterhouseCoopers Raytheon Rockwell Automation Rio Tinto RMA Group Rockwell Collins Sanofi Aventis Syngenta Corporation State Street TE Connectivity United Technologies Corporation Wal-Mart Western Union Westinghouse White & Case LLP Yum! Restaurants, Inc.