1. IEEE Indonesia Membership Development Strategy & Plan Lukas Tanutama Membership Development Indonesia Section ltanutama@ieee.org photo

2. IEEE MD Strategy Section Situation Section MD Plan Topics

3. IEEE MD Strategy

4. IEEE MD Support & Evolution 20052006200720082009 365,500 members BMS transition ‘Great Recession’ Optimizing the Campaigns > renewal recovery recruitment reinstatement benefits promotion 382,400 members (renewal alerts integrated into next-gen products) 367,400 members Integrated multimedia Putting a face on membership promotion Remaking the Collateral > Integrated MD strategy & plan Integrated MD reporting 397,000 members Synthesis & Engagement First-year member experience Message testing MD webcasts 374,800 members Building a Volunteer “Field Team” > MD KitsMD portal Membership presentation MD Manual MGM business cards MD virtual community On-demand Kit ordering

5. MD Strategy w/ Full Volunteer Integration MD Volunteer “Platform”

6. Membership Situation Indonesia Section Formation Date: 16 February 1988

7. Indonesia Section Total Members Since Year 2000

8. Indonesia Section Total Members since Year 2000

9. IEEE Indonesia Section Membership 31 December 2011

10. SWOT – Section’s Member Growth Program Strengths Large academic community boths state and private high education institution (green field) Students Faculty International Professional organization Research paper repository Weaknesses Difficulties in covering geographical outside Metropolitant Jakarta and Bandung. Little need for technical professional development requirement s Volunteers & active mmbers are very limited IEEE is not well known unless internationally exposed either academically or business Membership does not guarantee research paper access Opportunities Faculty must have professional memebership to earn credit for lecturer certification and academic level. Research paper publication requirement to earn a university degree R&D encouragement by the government Threats Influx of other professional organisation such as ACM Commercial organizations that starts as conference organizers.

11. Section MD Plan

12. Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes Calendar Year Concludes Year-end membership statistics determined Active-Status Terminator Past-due members placed into arrears Timing is Everything – Know the Membership Calendar

13. Constituencies Technical Development Professional Development Community Development Cost Savings / Discounts Existing Members Prospective Members Differentiate Audiences – Different Expectations … their needs change throughout a career … they are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)

14. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations Indonesia e-mail to retain membership Personal invitation for higher grade or IEEE ambassador. Social networking Brochures Member get Member Conferences & workshops Student chapter activities Internal promotions Issue certificate of recognition Professional recognition for technical and professional excellence Number of events Event Participation Student Branch Vitality Member Retention Opportunities for Engaging Existing Members

15. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations Indonesia IEEE Indonesia Section Website Personal Invitations Promotion by students to students in their own schools Promotion by faculties to faculties in their own schools Promotional emails/E- broadcast by existing members Membership drive events exclusively for new members Piggybacking on conferences, seminars, meetings, gatherings (brochures, flyers cooperating with student branch) Issue certificate of recognition Diversity and frequency of opportunities for member recruitment Follow-up with interested individuals First-year member engagement Opportunities for Engaging Prospective Members

16. Membership Development Plan Engagement Venues & Frequency 1Q (Jan – Mar) 2Q (Apr – Jun) 3Q (Jul – Sep) 4Q (Oct – Dec) Communications e-mail to retain membership xxxx Personal invitation for higher grade or IEEE ambassador. xxxx Member get Member xxxx Events Seminar/ Conference xxx IEEE Membership Promotion Drive xx Student Branch empowerment xx Recognition Senior Membership Drive xxxx

17. Status Update Engagement Venues & Frequency Goals & Progress Communications e-mail to retain membership Half yearly Personal invitation for higher grade or IEEE ambassador. Quarterly Member get Member Quarterly Events Seminar/ Conference Future event IEEE Membership Promotion Drive On going Student Branch empowerment Growth Recognition Senior Membership Drive Future event

18. Action Plan EventAugustSep.Oct.Nov’Dec. Communications E-mail retaining membership ---Send e-notice Personal invitation for higher grade E-mail incl. requirements Eligible for SM Member gathering On-line appl. together Member get Member volunteer invitation Emaii to academic members in Mid Java and East Java Email to academic members in Sumatra and Sulawesi Events Promotion Seminar/ Conference ICASCE12- Binus, SMAP12-UI IEEE Membership Promotion Drive New academic year To Faculty at UPH, UMM New term at Binus Graduate School Student membership promotion New academic year CEAFO at Binus

19. Action Plan EventAugustSep.Oct.Nov’Dec. Recognition Senior Membership Drive Issuance of Letter / certificate of appreciation Member get Member volunteer Student membership recruitment

20. Section’s Membership Situation –About 700 members in Indonesia and growing –Less than 10 Senior Members –Student Branch and student members are growing –Opportunity for growth due to publish or perish requirements for academics and professional development requirements Section MD Plan –August 2012 Communication to eligible members to apply for Senior Membership –Member get Member drive to recruit volunteers among faculties and increase student members with the assistance of student branches. –Promotion to faculty members of UPH, SGU, UMM, Binus International, Binus Graduate School). –Action plan for -August - December period prepared. In Summary…