1. 1 www.icrtourism.org What would Responsible Aviation look like? Harold Goodwin FlySmart – a work in progress

2. 2 www.icrtourism.org Fly Smart Carbon Offsets Air Passenger Duty Medieval pardons Where is the lever for change? www.flysmart.info 1.Fly less – take the train 2.If you must fly, fly more efficiently 3.Carbon Philanthropy

3. 3 www.icrtourism.org The challenge is to drive down carbon pollution from flying – where is the incentive?

4. 4 www.icrtourism.org 57% exited the site in pursuit of cheapest and greenest generally willing to pay a premium – on average 19% 10,000+ March – May 2009

5. 5 www.icrtourism.org For now the best that can be done is to use available data to help make your flight choice more informed. The carbon friendly flight finder uses the published long haul fleets of individual airlines, EU aircraft fuel consumption data and UK government fuel to emissions conversion values to assess each plane's overall emissions footprint. The total plane footprint is then divided by the published manufacturers 2 class seating configuration for long haul and 1 class seating for short haul, to provide an optimised emissions estimate per available seat/per plane value. All the relevant aircraft in an airline fleet and their seat values are multiplied to create a fleet value, with a separate analysis for short haul and long haul fleets. The flight is assessed for distance to determine short haul and long haul fleet selection. The total short/long haul fleet value is divided by the number of planes of each type, to give you a weighted average of seat value across a fleet. The carbon rating of the airline links to both the statistical probability of the plane types you will travel on when flying and aircraft performance.

6. 6 www.icrtourism.org March 2011 [37]Harold Goodwin6

7. 7 www.icrtourism.org March 2011 [37]Harold Goodwin7

8. 8 www.icrtourism.org

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10. 10 www.icrtourism.org There are choices. Do nothing Work on consumer choice Taxation which could International Air Passenger Adaptation Levy IIED – 2011

11. 11 www.icrtourism.org Take a look at www.cheatneutral.com www.directflights.com www.carbonresponsible.com www.iied.org/pubs/display.php?o=170 91IIED http://haroldgoodwin.blogware.com/bl og/_archives/2009/6/19/4228081.html