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Published byBeau Brunson Modified over 10 years ago
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Richard Green Service Improvement Team
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Communicate Impart Transmit Convey Giving or exchange
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The human radio ‘Given good transmitting conditions, and transmitter and receiver tuned to the same wavelength, perfect reception can be effected.’ Smallbone (1969)
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SenderMessageReceiver
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SenderMessage Receivers
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SenderMessage R R R R R R R R R OL Katz and Lazarsfeld (1955)
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SenderMessage R R R R R R R R R OL R OF
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SenderMessage R R R R R R R R R OL R OF
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SenderMessage R R R R R R R R R OL R OF Channel Noise Feedback R R
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Awareness Interest Evaluation Trial Adoption Rogers (1962)
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Communications Objectives Unawareness Awareness Comprehension Conviction Action Attention Interest Desire Action
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Innovators (2.5%) Early adopters (13.5%) Early majority (34%) Late majority (34%) Laggards (16%) Rogers
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