2. Agenda

4. What is Outlook.com?

8. Outlook.com Marketing Strategy

17. Outlook.com Marketing Executions http://www.youtube.com/watch?v=uDI6Itn7soQ&t=38s

18. Outlook.com Marketing Executions

19. Goal: Increase perception of Outlook.com among Tech Enthusiasts TEs want to be the first to know about new products / services. A small group of people influence them – certain journalists from credible tech sites such as The Verge, Engadget, & Techcrunch. Insight: Pull quotes from TE-respected journalists and let them tell our story Be straightforward, simple, and most importantly, use credible sources to share our point. Target TEs smartly – sites like Gizmodo, BBC America Tech, and Cnet index high.

20. Outlook.com Marketing Executions

21. “Social” is an incredible challenge for a free service of 300+ million We’ve got great customer support channels on the web – we don’t want to make Twitter / Facebook alternative support channels. We do want to get our fans information that they’d want – without fragmenting our best content. How do we do social media at the moment? In order of importance: 1.Our blog – the best source of up-to-date information on the productOur blog 2.Twitter – share links to the blog, event details, and interaction with the team – we don’t use an agency. Our target audience is very active on Twitter.Twitter …. N. Facebook – similar to Twitter, but not as popular with our target audience.Facebook

23. Our challenge

27. Additional info