1. Welcome to the DPMA German Patent and Trade Mark Office May 2008

2. legal form: higher federal authority, subordinate to the Federal Ministry of Justice established: 1877 in Berlin as the Imperial Patent Office duties: grant and administration of industrial property rights, general information of the public about industrial property rights May 2008

3. Munich Jena Berlin May 2008

4. Patents Trade Marks Utility Models Industrial Designs DPMA May 2008

5. President Vice-President Public Relations Central Controlling Board of Arbitration under the Law on Employees‘ Inventions Board of Arbitration under the Act Dealing with the Administration of Copyrights and Related Rights Department 1/I Patents I Department 1/II Patents II Department 2 Information Department 3 Trade Marks, Utility Models, Designs Department 4 General Administration, Legal Division TIZ Berlin General policy issues Jena Office Trade Marks Utility Models Industrial Designs May 2008

6. Munich 2201 Jena and Berlin 300 Staff in Munich, Jena and Berlin Staff in total 2501 May 2008

7. Development of trade mark applications 83 673 80 319 80 232 73 933 70 726 66 754 77 965 97 003 May 2008

8. Trade mark applications by NCL classes May 2008

9. Distribution of trade mark applications 2007 May 2008

10. With its approximately 82 million inhabitants Germany is one of the largest economies in Europe. What are the benefits of filing an application at the DPMA ? Let‘s talk about it! May 2008 A trade mark registered by the DPMA is your key to the active German market with high purchasing power. Depending on your individual economic situation, filing a German trade mark at the DPMA may be the easiest, quickest and least expensive way to get tailor-made legal protection. The German public is eager for international products, brand-conscious and on a spending spree. More than 750,000 trade marks are registered here.

11. We have joined EuroClass. Tradition and Innovation May 2008 We continually improve user satisfaction. We offer accelerated examination. We introduced post-registration opposition proceedings in 1995. We provide extensive search facilities, which are regularly upgraded. We have extended the absolute grounds for refusal criteria to bad faith applications. We have offered on-line filing since 2006.

12. an option of renewal for further 10-year periods (indefinitely renewable; by the way: the oldest German trade mark is 114 years old) May 2008 You get…. a 10-year registration of a trade mark valid in Germany accelerated registration on average after 3,6 months a registration on average after 5,2 months optional e-filing For… 300 € application fee (up to 3 classes of goods and services) What can we do for you? 100 € additional fee for each further class

13. So… why not file and get a German trade mark? We look forward to examining and registering your application soon! May 2008

14. The biggest trade mark applicants in 2007 May 2008

15. RankTrade Mark 1. Mercedes Benz The 10 most valuable Trade Marks in Germany reference: Semion 10/07 May 2008

16. Rank 1 May 2008

17. RankTrade Mark 1.Mercedes-Benz 2.BASF The 10 most valuable Trade Marks in Germany reference: Semion 10/07 May 2008

18. Rank 2 May 2008

19. RankTrade Mark 1.Mercedes-Benz 2.BASF 3.Bayer The 10 most valuable Trade Marks in Germany reference: Semion 10/07 May 2008

20. Rank 3 May 2008

21. RankTrade Mark 1.Mercedes-Benz 2.BASF 3.Bayer 4.VW The 10 most valuable Trade Marks in Germany reference: Semion 10/07 May 2008

22. Rank 4 May 2008

23. RankTrade Mark 1.Mercedes-Benz 2.BASF 3.Bayer 4.VW 5.Deutsche Post The 10 most valuable Trade Marks in Germany reference: Semion 10/07 May 2008

24. Rank 5 May 2008

25. RankTrade Marke 1.Mercedes-Benz 2.BASF 3.Bayer 4.VW 5.Deutsche Post 6.Deutsche Telekom The 10 most valuable Trade Marks in Germany reference: Semion 10/07 May 2008

26. Rank 6 May 2008

27. RankTrade Mark 1.Mercedes-Benz 2.BASF 3.Bayer 4.VW 5.Deutsche Post 6.Deutsche Telekom 7.Allianz The 10 most valuable Trade Marks in Germany reference: Semion 10/07 May 2008

28. Rank 7 May 2008

29. RankTrade Mark 1.Mercedes-Benz 2.BASF 3.Bayer 4.VW 5.Deutsche Post 6.Deutsche Telekom 7.Allianz 8.BMW The 10 most valuable Trade Marks in Germany reference: Semion 10/07 May 2008

30. Rank 8 May 2008

31. RankTrade Mark 1.Mercedes-Benz 2.BASF 3.Bayer 4.VW 5.Deutsche Post 6.Deutsche Telekom 7.Allianz 8.BMW 9.Henkel The 10 most valuable Trade Marks in Germany reference: Semion 10/07 May 2008

32. Rank 9

33. RankTrade Mark 1.Mercedes-Benz 2.BASF 3.Bayer 4.VW 5.Deutsche Post 6.Deutsche Telekom 7.Allianz 8.BMW 9.Henkel 10.SAP The 10 most valuable Trade Marks in Germany reference: Semion 10/07 May 2008

34. Rank 10 May 2008

35. RankTrade Mark 1.Mercedes-Benz 2.BASF 3.Bayer 4.VW 5.Deutsche Post 6.Deutsche Telekom 7.Allianz 8.BMW 9.Henkel 10.SAP May 2008

36. Thank you for your attention! May 2008 DPMA German Patent and Trade Mark Office