1. Work package 1 overview Mel Collier and Daniel Teruggi Europeana1.0 kick-off meeting April 2-3, 2009

2. Overall aims of WP1 Business and organisational recommendations Extending partner, stakeholder and end-user networks Further develop concept of aggregators at national and domain (vertical) level Resolve legal issues: IPR, terms of use, creative commons, user generated content, licensing…. User needs and feedback Further develop business and organisational model Develop policies for approval by EDL board Recommendations on API’s

3. Tasks of WP1 Europeana’s think-tank! 1.1 – Partner network development 1.2 – Solving the legal issues 1.3 – Ensuring user participation 1.4 – Organisation and policies 1.5 – API requirements Division of tasks Workgroup 1.1 – tasks 1.1, 1.4 Workgroup 1.2 – tasks 1.2, 1.3, 1.5

4. The challenge for WG 1.1 Building the network Role and nature of aggregators Buy-in of content providers – what’s in it for them? Streamlining delivery of content Buy-in of regional/national government (associate partners, ±45%) Building the end-user base Build the page-views = source of commercial sponsorship Policy on user-generated content Will social networking be the key? Develop commercial sponsorship, advertising (±10% income) Securing EC structural funding (±45% income) NB WP 1 develops the policy – WP 2 delivers it

5. The business model - reminder Image clients

6. The business model – the market

7. The challenge for WG 1.2 Solving legal issues (some of the tasks) Define limitations imposed by content providers. What can be used in API’s? Define how to clear use of Europeana enriched data structures (with WP2) Pragmatic draft for a Europeana Content License (with EuropeanaConnect) Contract to cover the inclusion and reuse of partner and aggregator content in Europeana API’

8. The challenge for WG 1.2 Some concepts Intellectual Property - Moral Rights - “Droits d’auteur” - Related rights Public Domain - Copyright - License - Creative Commons - Copyleft Working towards an Europeana Content License

9. The challenge for WG 1.2

10. The challenge for WG 1.3 Ensuring User participation Users opinions and wishes Strategy to deal with feedback Research required to understand users needs and wants Identify types of UGC uses Management and moderation of UGC Europeana Policy on user generated content

11. The challenge for WG 1.3 Some concepts associated to UGC User Generated Content: various kinds of media content, publicly available, that are produced by end-users (also called “Conversational Media”) UGC concerns: question-answer databases, digital video, blogging, podcasting, mobile phone photography, wikis… It is based on: open source, free software, flexible licensing ! In order to reduce barriers to collaboration UGC sites are partially or totally monitored by website administrators to avoid offensive content or language UGC conditions: to be published, to be the result of a creative result, to be created outside of professional routines and practices!

12. The challenge for WG 1.3 Some other thoughts User Generated Content: creative effort User Generated Documentation: user contributes to enriching collection descriptions (they tend to improve) User Generated Aggregations: called Mashups, they enrich collections or set of collections We shouldn’t forget that: Users can also be professional experts