1. Edutainment Development Center Center for the development of Education and Entertainment Technologies in Lavrion Technological and Cultural Park Dr. Antonis Livieratos

2. The Focus Edutainment? ….a form of entertainment designed to educate as well as to amuse… Example: World Food Power video game teaches children about the logistical challenges of delivering food aid in a major humanitarian crisis. "Communicating with children today means using the latest technology" (Neil Gallagher, WFP’s Director of Communications)

3. The Focus Why Edutainment? 100 to 135 companies of Global Fortune 500 that will adopt by 2012 gaming for learning purposes Source: The Apply Group 46 million of children are gamers today in the US Source: NPD Group 4 million of people have played Food Force in the game’s first year Source: United Nation Food Program

4. The Target Why a cluster in Edutainment? BUSINESS RESEARCHEDUCATION In order to enable the development of edutainment activities we need to create a friendly environment were: Culture meets technology Business meets research Education meets entertainment Creative Individuals

5. The Area Why an Edutainment Center in Lavrion Technology and Cultural Park (LTCP)? The LTCP is pioneer project of the National Technical University of Athens (NTUA) that undertook the responsibility to transform a 19 th century mining complex to a technology and cultural park.

6. Airport Lavrion Technology Park Athens City Center Cape Sounion

7. The National Technical University of Athens - rehabilitated soils polluted by the mining activities - rehabilitated the 1/3 of a large ‘Brownfield’ - is managing today a technology and cultural park The Area

8. LTCP: A monument of industrial architecture open to innovation and the local society The Area

9. The Objective Rehabilitation Project for the creation of a new pole for development in Lavrion Technological and Cultural Park: “New Technologies in education and entertainment”

10. The Objective BUSINESS RESEARCHEDUCATION Creative Individuals

11. The Objective To create a local competitive advantage by: Bringing together researchers, scientists and artists to cooperate in the field of edutainment Orienting research and education towards the needs of the edutainment Industry Making science and technology more attractive to young people through the development of an up-to-date, attractive, entertaining, pedagogic material and the design of innovative educational programs Creating synergies with the tourist sector where the territory is strong at

12. The Actions Cluster ‘Edutainment’ Infrastructure for TV and Cinema studios Digital projection hall Master's program in “Edutainment technologies” Edutainment Summer Camp for Kids Business Incubation for ‘Creative Industries’

13. Expected Results Developing a new industry A new pole of development in activities that combine culture and technology, research and industry Create a cultural identity Enrichment of local and European cultural identity through the promotion of the area’s distinguished cultural value Boost entrepreneurship Promotion of entrepreneurship through appropriate infrastructure and networking Create employment New job creation in the field of creative industries Increase viability Development of self-sustain projects entailing knowledge-intensive activities