1. DAEDALUS at LT-Innovate CEO Summit Brussels, 27th June 2013 Jose C. Gonzalez DAEDALUS, S.A. jgonzalez@daedalus.es @jc_gonzalez @daedalus_sa

2. DAEDALUS at LT-Innovate CEO Summit 2013 LT in Europe - Difficulties & business barriers Difficulties for LT companies: 1. Core Technologies Linguistic/semantic analysis MT, ASR/TTS, … 2. Languages 3. Clients End Users (companies, people) Integrators 4. Vertical Markets Media / Information Services Public Administration / Defence Health / Law / Tourism / Industry 5. Regional markets (countries) Difficulties for clients: Business processes integration 2 LT Industry – Daedalus persective Added value? Total Cost of Ownership? Just a burden?

3. DAEDALUS at LT-Innovate CEO Summit 2013 LT in Europe – Risks and Recommendations Weaknesses: 1.Small-size niche players 2.Technology driven 3.Local clients 4.Weak marketing & commercial structures Threats: 1.Commoditization 2.Big players Recommendations 1.Standardization 2.SW Packaging 3.Solutions for vertical markets 4.Transnational cooperation & concentration 5.Act quickly 3 LT Industry – Daedalus perspective