1. 2010 Census: An Overview 2/9/2010

2. The Dallas Region: Focus on Texas 2009 Most Current Population Estimate of TX: 24,782,302 2006-2008 ACS Most Current Housing Unit Estimate for TX: 9,417,981 Total of 51 Local Census Offices (LCOs) in Dallas Region: 38 in Texas 2006-2008 ACS Most Current Estimate of Race & Hispanic Origin for TX: 2 Texas Total Population Percent Total Pop23,845,989100% White Alone Non Hispanic 11,397,88447.8% Black Alone Non Hispanic 2,691,83211.3% AIAN* Alone Non Hispanic 75,2680.3% Asian Non Hispanic 795,3683.3% Some Other Race Non Hispanic 44,7200.2% Hispanic or Latino (of any Race) 8,566,39535.9% *AIAN … American Indian & Alaskan Native * NHOP … Native Hawaiian & Other Pacific Islander

3. Steps in Conducting a Decennial 1.Find out where people live 2.Get questionnaires to them 3.Encourage them to fill it out & return it 4.Chase after the ones that don’t respond 5.Ensure we got the numbers right & everyone was counted 3

4. 1. Finding out where people live By Geography –Master Address File –LUCA –Post office –Canvassing operations Places where people live or could live –New construction 4

5. 2. Getting questionnaires to people Delivery methods –Mail Out – Mail Back … 89% of the population of TX –Update Leave … 10% of the population of TX –Update Enumerate … 1% of the population of TX Be Counted program –March 19- April 19 5

6. 3. Encourage them to fill it out & return it Outreach –Partnership: TX 75 Partnership Specialists and 160 Partnership Assistants for a total of 235 In TX, we have 13,178 Partner Organizations In TX, we have 329 Complete Count Committees –Special Programs: TX Census in the Schools: 1160 public, private, & charter schools & 648 school districts participating in the program Religious Program: 4,153 Faith Based partner organizations Language materials Dallas RCC has produced: Spanish, Vietnamese, Korean, Japanese, and Chinese In-language questionnaires (6) & 59 language guides –6: English, Chinese, Simplified Korean, Russian, Spanish, & Vietnamese Questionnaire Assistance Centers : TX will have around 2,090 ( about 55 per LCO) 6

7. 7 Examples of In-Language Posters Arabic Action PosterVietnamese Awareness

8. 8 Examples of In-Language Posters Chinese AwarenessSpanish Confidentiality

9. 9 Outreach cont… Media 9 National Media Campaign –Contracted out to DraftFCB out of New York along with a dozen subcontractors reaching out to different race/ethnic audiences –Advertising will be available in 28 languages with a mix of national and local buys –Web site for paid advertising plan: http://2010.census.gov/partners/materials/paidbuy.php –Slogans: “It’s in our hands” “We cannot move forward, until you mail it back”

10. 10 Outreach cont… Media in TX 10 Media Team –Five Media Specialists and two Content Writers –Proactive and Reactive Media Relations across the state to heighten the awareness of the census Snow's BBQ Vignette

11. 11 Outreach cont… Road Tour 11 A rolling civics lesson –Allowing the public to view the 2010 Census questionnaire and information firsthand –Traveling 2,000 miles from January through April with efforts to reach hard-to- count populations spanning all extremes of economic, philosophical and political spectrums

12. 12 Outreach cont…Take 10 Program 12 Response Rate Feedback –Online resource giving tract-level updates on mailback response rates –Daily results –Encourages tracking of 2010 Census participation in their communities and comparisons to neighboring areas.

13. 4. Chase after the ones that don’t respond Non Response follow-up (NRFU) on approximately 30 percent of the nations households depending on response rate Largest operation or peak of Decennial activities 111,000 enumerators in the field in my region alone. 13

14. 5. Ensuring Accuracy Standardized verbatim training and same timeline nationwide Quality control operations throughout Quality assurance operations running parallel to regular field operations throughout Coverage measurement to produce error rates Undercount … state level numbers 14

15. What will be different from Census 2000? Technology used Short form only Census Bilingual questionnaire –Of the 254 counties in State of Texas, 120 are within the Bilingual Questionnaire Universe (47% of the counties) Robust partnership program Expanded paid advertising Different people, different times 15

16. Timeline January – April is maximum partner/advertising effort March, questionnaires begin to go out – 7 pieces of mail April 1 is Census DayApril 1 is Census Day April 10 is National Blitz Day Mid April is questionnaire deadline May is Non-response Follow-up 16

17. Other Census Points Recruiting … 866-861-2010 Group quarters … Military … Overseas … 17

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