1. Takashi Murakami 村上隆

2. Born 1962, Tokyo, Japan 1993 Tokyo National University of Fine Arts and Music, P.h.D 1988 Tokyo National University of Fine Arts and Music, M.F.A. 1986 Tokyo National University of Fine Arts and Music, B.F.A.(Major in Nihonga) (Traditional Practice > Contemporary World) 1994-95 Asian Cultural Council (ACC) Fellowship, P.S.1 International Studio Program (Anselm Kiefer | Jeff Koons) 2002 Collaboration with Louis Vuitton (Commercial Branding) 2008 named one of Time magazine's "100 Most Influential People", the only visual artist included. (Personal Branding ©Murakami) 2010 Murakami became the third contemporary artist, and first Japanese, to exhibit his works at the Palace of Versailles in France (Controversy | Power of Media)

3. HIS PHILOSOPHY * “Colorfulness, cuteness, simplicity – that’s my aesthetic.” He always.. Combines Eastern (Japanese Ukiyo-e) and Western style. Combines High art (fine art) and Low art (Popular culture) ; …………to create his works

4. STYLE – “Superflat” This word Represent: the plane to be compressed, the computer's work environment, flat screen, the strong integration of information …etc. To describe that.. we are in a fast, heavy appearance and lack of thinking of the super-flat environment nowadays The Works are looks.. Completely flat; Removed all perspective and shadow;

6. Achievements Hailed as “the most influential artist to come put of Japan in the last 15 years” in New York Times Received Japan Fashion Editors Club Awards for his Louis Vuitton bag designs, 2003

7. “In just 15 years, Takashi Murakami has written a chapter of contemporary art history.” 36 years old | picking up the expired food in supermarket 45 years old | work auctioned for 10M Yen

8. Business Strategy “In order to stand up to Western artists, I analyzed the mechanism of Western art. I also polished my skills in creative management, making hypotheses and testing them.” Art needs MONEY and TIME The cost of art making is high The value is determined by the interaction of art and society Kaikai KiKi Co., Ltd. organizes the biannual art fair GEISAI

9. Positioning First establish in the Western Art create a linkage to the art history -> seek for identity Superflat subculture (low art) + fine art (high art) Import back to Japan understand the local society -> before WWII art is an expensive hobby | after WWII art for everyone

10. Hiropon, 1997My lonesome cowboy, 1998 Contextualization | Justificationon Subculture | Otaku | manga | anime

11. Contextualization | Justification The old Plum, Kano Sansetsu, 1645 The Galaxy Express 999, Kanada Yoshinori 1979 war history | art history | popular culture | traditional technique | Vision the future

12. Commercial Branding ©Murakami Louis Vuitton “MURAKAMI monogram” (Marc Jacobs) 2003 Venice Biennale “Pittura/Painting: From Rauschenberg to Murakami, 1964-2003” NY art dealer: Emmanuel Perrotin Curator: Francesco Bonami (Plum & Poe)

13. Factory 1996 Hiropon Factory 2002 Kaikai KiKi Co., Ltd. (Long Island City, New York and Japan) Andy Warhol‘s Factory | Hayao Miyazaki’s Studio Ghibli Division of labour Market-directed

14. Reduce transportation cost > more overseas exhibition opportunity

15. $$$ Create opportunity | Time | Win People’s “Heart” Core Value of Art Labour for Beauty Change the Industry