1. IDEA PITCH IDEA:

2. Value Proposition For [target customers] Who are dissatisfied with [the current offering in the market]. My product is [idea or product category] That provides [key problem/solution features]. Unlike [the competing product], My product is [describe key features].

3. Example: RFTAGs for TV Remote controls For parents with pre-teen children who are unhappy losing their TV remotes. My product is a pre-packaged RFTAGs label tailored for TV remote controls that will enable any iPhone to find lost units. Unlike the “Whistle-and-Find Remote Control Locater”, my product is invisible, has no batteries and can be attached to any TV remote control with the matching colour (or clear) peel-and-stick RTAGs. With the provided iPhone app, parents can find in an instant those lost remote controls.

4. Idea Details  General Product Price  Distribution Channel  General Manufacturing steps  Resource availability  Estimated costs to produce a single unit