1. J&B Belgium Monthly Facebook reporting April 2011

2. Year to date Monthly likers Daily new likes Fan growth by week Pages Views | Unique page views Interactions per day | Daily stream impressions Interaction rate | Percentage of active users Key performance indicators Demographics Posting overview | Best performances I love 90’s 30 K fans Advertising Ads Summary

3. In the month April the increase of fans goes on., not very hard but the number of fans is still going up. Year to date

4. The month has been closed with in total 30. 314 fans in total with a change of fans of 3.181 Monthly likers

5. Daily new likes Fan growth Summary: -Maximum change of fans: 10 April – 622 fans – J&B is going to Party like it's 1999! Want to dance with friends to the old beats and grooves of Vanilla Ice, Haddaway, Regi and others with us? Enter our competition and win tickets for “I Love The 90's” in Hasselt on April 16th! Follow this link to participate: www.facebook.com/JB.Belgium?sk=app_208471332500132www.facebook.com/JB.Belgium?sk=app_208471332500132 -Lowest change of Fans: 20 April– minus 15 fans -Average change per day: 106 fans.

6. Fan growth by week Week 14: 794 fans Week 15: 1.126 fans Week 16: 489 fans Week 17: 243 fans

7. Interactions per day | Daily stream impressions Total interactions on page: 507 Average interactions per day: 17 Max interactions: 59- 13 April- Our ‘I love the 90's’ party competition has ended! Thank you all for participating! All winners will be announced and contacted via e-mail very soon. See you all at ‘I Love the 90's’. / J&B would like to ask the following lucky winners to prepare themselves for their party flashback to the 90's! You each have won a Duo-Ticket to 'I love the 90's' on April the 16th in Hasselt. Congratulations! J&B will contact all winners very soon via e-mail with further ticket instructions.

8. Interaction rate | Percentage of active users Average engagement rate: 0,05 Total interactions: 507 Facebook likes: 440 (86,79%) Facebook comments: 67 (13,21%)

9. Key performance indicators Growth rate: growth of fans on Facebook page Average ER: Calculated as an average per interactions (likes+comments) per wallpost divided by total fans on the given day. Page Score: total fan page score based on fans, content, engagement, quality Country reach: Indicates how many people of the country are also fan of this page

10. Demographics

11. Posting overview | Best performances 18.04.2011 18:04Post type: ER: 0,18 Likes / Comments: 41 / 11 09.04.2011 11:23 J&B cola has to be with ice. ‘Ice Ice, Baby!’ Vanilla Ice knew that already back in the 90's. How about dancing to those 90's beats again? We have 10 I love the 90's Duo-tickets to give away. Enter: www.facebook.com/JB.Belgium?sk=app_208471332500132 to win tickets! Post type: ER: 0,17 Likes / Comments: 42 / 5 13.04.2011 18:32 J&B would like to ask the following lucky winners to prepare themselves for their party flashback to the 90's! You each have won a Duo-Ticket to 'I love the 90's' on April the 16th in Hasselt. Congratulations! J&B will contact all winners very soon via e-mail with further ticket instructions. Post type: ER: 0,13 Likes / Comments: 26 / 11 05.04.2011 23:49 If Party would be a color, what color would it be? Post type: ER: 0,13 Likes / Comments: 22 / 14 27.04.2011 22:47 No better reason to Start a Party, than 30.000 party friends on Facebook! Post type: ER: 0,13 Likes / Comments: 37 / 1 28.04.2011 09:01 Thank you all for partying with us, here on J&B Facebook Belgium! Post type: ER: 0,10 Likes / Comments: 29 / 0 29.04.2011 18:34 You can set it up at home... Or take it with you to friends… You can even use it in your local park on a sunny day! But the best thing of our exclusive J&B Portable bar, is that you can WIN it here! Hey, you don't reach 30.000 Fans every day… Participate to win here: http://www.facebook.com/JB.Belgium?sk=app_208471332500132 Post type: ER: 0,09 Likes / Comments: 27 / 0 01.04.2011 16:51 Here is an important message from our J&B friend Mirrorball man! Post type: ER: 0,09 Likes / Comments: 20 / 4 12.04.2011 18:33 On April 16th you can party with us at ‘I love the 90's’ the party. Hurry to enter our competition to win tickets, the event is sold out and the competition is about to close! Post type: ER: 0,08 Likes / Comments: 23 / 1 14.04.2011 21:10 So tell us, which song shall we declare the Party Anthem of this coming weekend? Post type: ER: 0,08 Likes / Comments: 14 / 9

12. Competition – I love 90’s Period: 9 April– 12 April Competition: open question: First Prize: 10 Duo tickets for I love 90’s Secondary Prizes: No secondary prizes Winner Selection: By Creactiv judged on the best answer – closest to the right answer

13. Competition – Visuals

14. Advertising – ads - I love 90’s Oldskool party with J&B at "I love the 90's" in Hasselt? Enter our competition and win 1 of the 10 duo tickets! Relive the 90's with J&B! We are giving away 10 duo tickets for "I love the 90's" in Hasselt on April 16th. Enter our competition and win! J&B can arrange your flashback to the 90's on April 16th in Hasselt. Win 1 of the 10 duo tickets for "I love the 90's"!

15. 30K Fans