1. Communicative Writing Week 7 MMC120 Instructed by Hillarie Zimmermann MMC120 Instructed by Hillarie Zimmermann

2. Today’s Class Speech analysis Review Portfolio Assignment 2 Review homework Digital Media Kit due Speech analysis Review Portfolio Assignment 2 Review homework Digital Media Kit due

3. What makes a speech effective?

4. Speeches Begin by analyzing five things 1. The purpose/the strategic message 2. The audience 3. The speaker 4. The time frame 5. The setting Begin by analyzing five things 1. The purpose/the strategic message 2. The audience 3. The speaker 4. The time frame 5. The setting

5. Speeches Organization The three-part What speech 1. Introduction 2. Body 3. Conclusion Organization The three-part What speech 1. Introduction 2. Body 3. Conclusion

6. Speeches Organization The five-part Why speech Introduction Explanation Main Point Remarks Conclusion Organization The five-part Why speech Introduction Explanation Main Point Remarks Conclusion

7. Speeches  Content Write for the ear, not the eye  Clear beginning, middle and end  Short sentences  Unpretentious words  Broadcast style  Content Write for the ear, not the eye  Clear beginning, middle and end  Short sentences  Unpretentious words  Broadcast style

8. Analyze Hillarie’s Speech So, what do you think? What was the main purpose/message of the speech? What was the main point of the speech? Is it a what or why speech? So, what do you think? What was the main purpose/message of the speech? What was the main point of the speech? Is it a what or why speech?

9. Speeches  Format Key consideration: easy to read Triple- or quadruple-spacing Upper 2/3 of page Page numbers in upper right corner  Format Key consideration: easy to read Triple- or quadruple-spacing Upper 2/3 of page Page numbers in upper right corner

10. Speeches Tips Think twice about jokes. Be specific. Stay focused on audience’s self-interest. Act out the speech for the speaker. Have more than one copy of the speech during delivery. Study the location well before the speech. Tips Think twice about jokes. Be specific. Stay focused on audience’s self-interest. Act out the speech for the speaker. Have more than one copy of the speech during delivery. Study the location well before the speech.

11. Integrated Advertising Project Partner projectPartner project Worth 30% of your final markWorth 30% of your final mark Real life clientReal life client Six components to the assignmentSix components to the assignment

12. What to expect next class… Overview of Web and Social Media WritingOverview of Web and Social Media Writing Assignment #6: Writing for WebAssignment #6: Writing for Web

13. Homework Read “Web Writing and Social Media” p. 105 - 118Read “Web Writing and Social Media” p. 105 - 118 Begin thinking about partner and client for IAPBegin thinking about partner and client for IAP Read “Web Writing and Social Media” p. 105 - 118Read “Web Writing and Social Media” p. 105 - 118 Begin thinking about partner and client for IAPBegin thinking about partner and client for IAP