1. Consumer Behaviour MMM Sem IV

2. CB & Marketing concept Production Orientation Sales Orientation Marketing Orientation

3. STP with captive consumers Need Want Desire

4. Marketing Mix & CB Product Price Place Promotion

5. CB & Brand Success Consumer & Marketer’s Strategy Developing Consumer Needs Eg. Nestea & Britannia Biscuits

6. Customer Value, Satisfaction, Trust & Retention Marketing Orientation to Consumer Buying Behaviour Value Creation Building Customer Trust Securing Customer Retention

7. CB & Economic Instability Role of Consumer In Economic Recession USA Europe Asia DEBATE