2. Critical Research Study Assess the candidate’s ability to independently research, investigate and analyse a media topic and to present findings. Assess the candidate’s ability to independently research, investigate and analyse a media topic and to present findings. Research in depth one of the nine topics in the area of audience and institution and to develop an independent critical response. Research in depth one of the nine topics in the area of audience and institution and to develop an independent critical response.

3. The Exam There will be two questions for each topic you must answer both. There will be two questions for each topic you must answer both. Question 1 = research Question 1 = research Question 2= Analysis and preparation Question 2= Analysis and preparation You are allowed to take in 4 pages of notes You are allowed to take in 4 pages of notes

4. QUANTATIVE A TYPE OF RESEARCH BASED ON NUMBERS, STATISTICS AND OFTEN INVOLVES TABLES. IT MEASURES SOMETHING, SUCH AS VIEWING RATES, TIMEWATCHING TV ETC. IT USUALLY INVOLVES LARGE AMOUNTS OF PEOPLE A TYPE OF RESEARCH BASED ON NUMBERS, STATISTICS AND OFTEN INVOLVES TABLES. IT MEASURES SOMETHING, SUCH AS VIEWING RATES, TIMEWATCHING TV ETC. IT USUALLY INVOLVES LARGE AMOUNTS OF PEOPLE

5. QUALITATIVE EXPLAINS SOMETHING AND MY INCLUDE DISCUSSION AND ANALYSIS OF OPINIONS AND ATTITUDES. A MORE FOCUSSED GROUP OF PEOPLE IS USED. EXPLAINS SOMETHING AND MY INCLUDE DISCUSSION AND ANALYSIS OF OPINIONS AND ATTITUDES. A MORE FOCUSSED GROUP OF PEOPLE IS USED.

6. METHODOLOGY QUESTIONNAIRES AND SURVEYS QUESTIONNAIRES AND SURVEYS (THINK CAREFULLY ABOUT QUESTIONS AND THINK ABOUT WHO, WHAT, WHERE, WHEN, HOW) INTERVIEWS INTERVIEWS FOCUS GROUPS FOCUS GROUPS

7. CONTENT ANALYSIS What are you looking for? What are you looking for? What texts will you use? What texts will you use? Will you use all of the text? Will you use all of the text? Categories or aspects of research Categories or aspects of research Logging research Logging research Analysis Analysis Reflection Reflection

8. PRIMARY YOUR OWN ORIGINAL RESEARCH SECONDARY USING OTHER PEOPLE’S RESEARCH

9. Using Secondary Data Use books, internet and contact firms Use books, internet and contact firms Accurately reference everything you use Accurately reference everything you use For books: author, date, title, publisher For books: author, date, title, publisher For Internet: URL and date you accessed it For Internet: URL and date you accessed it Non-print based: director, title, broadcasting channel, date or broadcast Non-print based: director, title, broadcasting channel, date or broadcast

10. The Content of the Exam Question One: Question One: This will be about the methods of research that you have used to investigate the topic Question Two A more general question based on an area of the topic

11. You must show: Proficiency is using range primary/secondary Proficiency is using range primary/secondary Selecting appropriate research Selecting appropriate research Referencing of resources- accurate Referencing of resources- accurate Relevant resources Relevant resources Findings are comprehensive Findings are comprehensive Independence Independence Sophisticated analysis with personal response Sophisticated analysis with personal response Skilful comparisons of texts Skilful comparisons of texts Specific examples to support arguments Specific examples to support arguments

12. Representation Way in which the world is interpreted and presented by the media. Way in which the world is interpreted and presented by the media. They do this through a series of signs They do this through a series of signs It is important to remember that it is never the truth or objective but a re- presentation It is important to remember that it is never the truth or objective but a re- presentation Remember that it is selective and edited Remember that it is selective and edited Stereotyping Stereotyping

13. Ideology Part of representation Part of representation Belief systems Belief systems The media is a powerful way of emphasising these and creating them The media is a powerful way of emphasising these and creating them

14. Hegemony The theory that people are influenced into accepting the ideology of a powerful elite who impose there ideology on the population. The theory that people are influenced into accepting the ideology of a powerful elite who impose there ideology on the population. It argues that the reason these people rule is because the population allows them to It argues that the reason these people rule is because the population allows them to In other words the media has to persuade us that it has our best interests at heart for us to accept them as dominant. In other words the media has to persuade us that it has our best interests at heart for us to accept them as dominant. This is a theory by Marxist critic Antonio Gramsci This is a theory by Marxist critic Antonio Gramsci

15. Hypodermic Needle Theory The media injects ideas into a passive audience, like giving them a drug. The media injects ideas into a passive audience, like giving them a drug.

16. Question 1 Accounts of the kinds of research undertaken, to include the following: The producers, institution or industry concerned The producers, institution or industry concerned Academic criticism Academic criticism Popular criticism Popular criticism Audience reception, including the candidate her/himself Audience reception, including the candidate her/himself

17. How to structure essay Q1: Introduction: Briefly outline the types of research that you have done. Use words such as primary/secondary, academic/popular, qualitative/quantitative

18. Main section Have sections on: The institution The institution Academic criticism Academic criticism Popular criticism Popular criticism Audience reception Audience reception You must: Discuss primary and secondary resources, relevant resources, detailed examples of your findings, accurate references.

19. Conclusion Sum up your research and tell the examiner what you found particularly useful and what you do not.

20. Question 2 Analysis and presentation of the research undertaken, to include the following: The investigative process and the findings of the research The investigative process and the findings of the research The presentation and development of an argument or thesis, with reference to research and textual evidence The presentation and development of an argument or thesis, with reference to research and textual evidence Where appropriate, conclusions Where appropriate, conclusions

21. Structuring a response Introduction- give a basic response to the question that you will extend on in the essay Introduction- give a basic response to the question that you will extend on in the essay Main section- decide on three/four main areas that you are going to discuss your findings of (related to question). With each one discuss the opinions of other (references), your own research with findings and give specific (referenced) examples of case studies etc that prove your findings- comparing examples in each section. PEE still applies Main section- decide on three/four main areas that you are going to discuss your findings of (related to question). With each one discuss the opinions of other (references), your own research with findings and give specific (referenced) examples of case studies etc that prove your findings- comparing examples in each section. PEE still applies Conclusion- Sum up your findings with reference to the question Conclusion- Sum up your findings with reference to the question

22. Have you got…? Primary research with conclusions Primary research with conclusions Case study notes and your own conclusions and opinions Case study notes and your own conclusions and opinions Content analysis notes Content analysis notes Academic criticism- with notes/own conclusions Academic criticism- with notes/own conclusions Popular criticism with notes/own conclusions Popular criticism with notes/own conclusions Hypotheses with conclusions Hypotheses with conclusions

23. Examiner’s report Do’s: Have brief notes to jog your memory Have brief notes to jog your memory Use personal research- especially primary Use personal research- especially primary Reference everything Reference everything Develop a series of hypotheses based around what you have studied with notes on your conclusions and references Develop a series of hypotheses based around what you have studied with notes on your conclusions and references Discuss one or two of these hypotheses in Q2 to focus your answer Discuss one or two of these hypotheses in Q2 to focus your answer Use evidence to back up your ideas- compare different pieces of evidence Use evidence to back up your ideas- compare different pieces of evidence Don’t: Have long, prosaic notes Use sources without referencing Use only one example Just write down everything that you know.

24. Guidance on Candidates’ Notes Candidates are able to take 4 sides of A4 research notes into the examination; these must be submitted with the candidate’s examination script. The purpose of these notes is to serve as an aide memoire for the candidate, for detailed information, as below. The notes, which must be hand-written by the candidate him/herself, should cover primary and They should not contain essay plans or continuous prose. On no account should additional sheets or materials be brought into the examination room, nor should the research notes be word-processed, printed, photocopied or typewritten. It is recommended that candidates collect their research findings carefully during the course of their Critical Research Study, which should then be selected and edited carefully at a reasonable period before the examination and presented as the final four sides of research notes.

25. Hypotheses Now you have done research make up 3 hypotheses based on your research Now you have done research make up 3 hypotheses based on your research Give references and citations for evidence Give references and citations for evidence Your conclusions Your conclusions