1. Justin Timberlake www.youtube.com/wat ch?v=-Mu8MrCR5pQ

2. Target Audience Sympathetic Females; thinking that they wouldn’t cheat on Justin as shown in the video The appealing theme of love, betrayal/cheating & revenge Justin Timberlake, Britney Spears & Timberland fans Female Gaze, this is impacted by lots of close up shots of Justin Females; Teenagers & Young Women

3. Unique Selling Point (USP) The video was released at the time of Justin Timberlake & Britney Spears breaking up It is shown in the video that a Britney look-a-like is allegedly cheating on Justin & this is linked in with the real life scenario Fans are drawn in & interested in the reality in the music video as it is relevant to the times & media gossip Due to the USPs, the hit became very popular & was a great publicity stunt at the time Timbaland also appears & features in the video & song The song was supposedly influenced by the break-up

4. Media Language Stone cold look & smirks of arrogance, shows that he knew & is over it Shows no emotion of sadness, even though he’s been cheated on Only at the beginning, close up seems to show a slightly watery eye; to show that at first he was upset Near end shows a bit of emotion when singing to her Only see girl #1’s face clearly once at the end; either cut off by camera or in the dark, perhaps doesn’t want to show that she looks like Britney Blurriness in close ups; implies vision when crying Black/dark clothing; expresses feelings & how he sees the situation as dark, sad & serious Black represents rebellion; as he is now cheating on her Dull colours; brightness been washed out

5. Mise En Scène Setting; girl #1’s house, set in Malibu, California Kicked picture flying through room; looks like a picture of them as a happy couple Minimal costume to address emotion Stays in the same costume throughout; shows narrative & also emphasises & brings more attention to the serious meaning of the song & concept of the video rather than aspects of his clothing & genre Lighting; dull to suit the mood & colours Special Effects; used when dancing to make it more interesting

6. Genre Pop, R&B Genre is not shown that much in this video because it focuses on the meaning rather than Wealth; good cars, nice house with swimming pool & technology such as video camera & tv Attractive Females; girl #2 is skinny & half naked & shows a tattoo Walks with swagger & a slight limp showing off, but some genre aspects appear Clothes; trendy & fashionable clothing worn by all characters Justin wears black clothes with the jacket hood up