1. Treatments and Paperwork

2. How do we come up w/ ideas? Exercise / Yoga Sample Daydream Meditate Look for inspiration / Consume Substance Sporadically Geographical Space or Space

3. “99 Problems” 2004, Jay-Z Dir. Mark Romanek 4 VMAs, 3 MVPAs

4. Treatment Form One word to 3 pages Courier font type Tear sheet / Visual element (“visualment”...visual treatment) Include “categories” as descriptors Concise Treatment writers Storing ideas

5. Modes of Treatments Describe unfolding...A happens, B happens, C happens. A short story Outline...use headers such as “The Look,” “The Feel,” “The Concept,” “The Performance,” “The Hook” Crazy babbling, one-word, no punctuation, collage, poem, “Blow stuff up”

6. Writing Treatments Visual hooks Have idea of what artists DON'T want; be aware of their image and personalities Address: – Narrative/Concept, shot choices, some of the locations, wardrobe ideas, action – Style/feeling, performance style, cite other media by artist or in general Lyrics or instruments AS lyrics Brevity!

7. Release Forms Talent / Model / Minor Release Form Large Group / Concert Release Sign Copyrighted Materials Release Form Location Release Form or Permit

8. “If I Ruled the World” 1996, Nas feat. Lauryn Hill Dir. Hype Williams