1. Treatments and Paperwork

2. Types of Music Video Cinematic v. Photographic Cinematic Film grammar, narrative/dramatic progression, performance Progressive: time and space (Jonze “Feel the Pain”)“Feel the Pain” David Fincher, Spike Jonze, Sophie Mueller Photographic look/feel not really “story”, collage/juxtaposition, texture, color, lighting Sam Bayer, Mark Romanek, Anton Corbijn, Gondry

3. Categories of Music Video Performance Story (interlacing narrative) Concept Gag Dance Animation Party/Club Film Clip Hybrid

4. How do we come up w/ ideas? Exercise / Yoga Sample Daydream Meditate Look for inspiration / Consume Substance Sporadically Geographical Space or Space

5. Treatment Form One word to 3 pages Courier font type Tear sheet / Visual element (“visualment”...visual treatment) Include “categories” as descriptors Concise Treatment writers Storing ideas

6. Modes of Treatments Describe unfolding...A happens, B happens, C happens. A short story Outline...use headers such as “The Look,” “The Feel,” “The Concept,” “The Performance,” “The Hook” Crazy babbling, one-word, no punctuation, collage, poem, “Blow stuff up” (Roman Coppola for Fat Boy Slim's “Gangster Tripping”)“Gangster Tripping”

7. Writing Treatments Visual hooks Have idea of what artists DON'T want; be aware of their image and personalities Address: – Narrative/Concept, shot choices, some of the locations, wardrobe ideas, action – Style/feeling, performance style, cite other media by artist or in general Lyrics or instruments AS lyrics Brevity!

8. Nigel Dick says Break a song down (lyrics, bars, breaks, length, choruses...structure) Use structure and break into “acts”; narrative reflects or interacts w/ the structure Store your ideas... Need to sell the treatment, cater to label/marketing strategies

9. Egan and Barry say... Process of making “mini-movies” Listen to song...feeling, adjective, picture Look for inspiration Write descriptively Add visuals!!!

10. Jeff Clark says... Originality and professionalism Artist name, song title, director's name, production company at top Overview: breakdown and purpose Style: visual style, color, texture, mood, glam; Avoid technical discussion, just what not how Concept: linear, discontinuous, dream, etc. The hook! Regardless, write organized! Summary: final sales pitch for idea!

11. “99 Problems” 2004, Jay-Z Dir. Mark Romanek 4 VMAs, 3 MVPAs

12. “Heard Em Say” 2005, Kanye West Dir. Michel Gondry 2 versions (2nd is all animation)2nd is all animation Macy's (Christmas them...release mid- December...commerce?

13. “The Unforgiven” Metallica, 1991 Dir. Matt Mahurin Connection between performance and narrative, musician and actor Uses shots and elements of continuity in disjunctive editing (spatiotemporality.)

14. “Rap Song” 2010, T-Pain feat. Rick Ross Dir. Todd Angkasuwan Freeze effect w/ 3D renders, and “gags”

15. “Doo Wop (That Thing)” 1998, Lauryn Hill Dir. Big TV Juxtaposition of historical eras / split screen Connection between 60s soul and 90s “neo- soul”

16. “If I Ruled the World” 1996, Nas feat. Lauryn Hill Dir. Hype Williams

17. Release Forms Talent / Model / Minor Release Form Large Group / Concert Release Sign Copyrighted Materials Release Form Location Release Form or Permit