1. Information Architecture for the World Wide Web By Steve Cherry and Matt Scheinerman

2. 3 Questions What is it that we are designing and why? Who will use it? How will we know if weve been successful?

3. Overview Designing for the user Site organization Building a scalable site Working as an information architect

4. Planning Phase What does this site do? Who is it for? What do you like or dislike about other websites? How should this site be organized? Who should be on the team for planning? For building? What do we want this site to do in the future?

5. Building the Site Organization Home page Navigation Labeling Searching

6. Evaluation Tools for determining success Analytics Polling users User testing

7. Working as an IA Inside vs. outside Inside means you work for the company Outside means youre a consultant Dont call yourself a librarian Play politics and be aware of political nature of project Information Architect as a profession

8. Conclusion/Questions