1. Creating and Marketing Your Ebook Rachel Gregory, Ebook Programme Manager, Matador Rosie Grindrod, Marketing Assistant, Matador #SPConf14 @matadorbooks

2. It’s estimated that half of Americans bought an ebook by the end of last year. (Bookboon) According to the Digital Reader, ebook sales rose by 20% in 2013. That's £80 million worth of sales. One in five of those were self-published titles. How can you harness the ebook hype and maximise your sales by tapping into this expanding market? #SPConf14 @matadorbooks Creating and Marketing Your Ebook

3. #SPConf14 @matadorbooks Make sure you’re producing a high quality ebook. Know your strengths and limitations, and identify the areas where people can help you. Familiarise yourself with suppliers’ requirements and the ebook format in general. ISBNs and metadata Maximise distribution links Decide about DRM Discoverability and maximising sales Recognising and avoiding potential pitfalls

4. Creating and Marketing Your Ebook #SPConf14 @matadorbooks Word file or PDF Image resolution and text formatting Cover design Conversion Distribution Sales!! The production process Sounds simple… right??

5. Creating and Marketing Your Ebook #SPConf14 @matadorbooks ‘By following a few simple steps, an author will be able to make an informed choice in naming [/his] her price, and not feel like a losing contestant on The Price is Right.’ (Publishers Weekly article, March 2014)

6. Creating and Marketing Your Ebook #SPConf14 @matadorbooks What’s so great about ebooks? Ebook sales look set to overtake hardback and paperbacks Technology has helped more people to read more But why market one..?

7. Creating and Marketing Your Ebook #SPConf14 @matadorbooks It’s all in the ‘e’ KNOW THE DIFFERENCE! Think about where people are looking. Does an ebook work for you? Know the benefits. A note on pricing.

8. Plan, plan, plan! Creating and Marketing Your Ebook #SPConf14 @matadorbooks Start planning as early as possible! Go stationary shopping. Create yourself a ‘Media Kit’. Work on your BRAND.

9. Creating and Marketing Your Ebook #SPConf14 @matadorbooks

10. Creating and Marketing Your Ebook #SPConf14 @matadorbooks Be a social butterfly Social media is 100% free! Don’t spread yourself too thin. Facebook – visual, informative, product specific. Twitter – concise, immediate, comment. Get connected. Plan a schedule – hootsuite.com Think you’re hopeless at technology? Recruit a helper!

11. Creating and Marketing Your Ebook #SPConf14 @matadorbooks Getting your ebook reviewed What is NetGalley? Free to join as a reviewer – have to pay as a publisher. NetGalley has a worldwide reach. Ebooks are DRM protected. Saves on postage!

12. Creating and Marketing Your Ebook #SPConf14 @matadorbooks Join the reading & writing community Connect with your potential fan base. Goodreads – readers and book recommendations. Join the Goodreads Author Program. Wattpad – where writers are the stars. Link up your Facebook & Twitter accounts.

13. Creating and Marketing Your Ebook #SPConf14 @matadorbooks Make sure you know what an ebook is and why you are publishing one. Consider your target audience and which sites will suit your ebook. Plan, plan, plan your author brand! Master your social media. Be an interesting part of the community.