1. CREATING THE BEST MEDIA PITCH FOR YOUR BOOK Ben Cameron Cameron Publicity and Marketing Ltd

2. What is a Media Pitch? MediaReadersYou Readers TRADITIONAL PUBLICITYSOCIAL NETWORKING

3. Know Your Media: Media Targets Television National Local Radio National Local Magazines Newspapers National Local Journals / Organisations / Newsletters Online Traditional media websites Websites Bloggers

4. Know Your Media: Targeting Journalists THINK LIKE A JOURNALIST Media bias Journalist specialisations Workload Interviews / points of view Deadlines / pressure

5. Break Down Your Pitch YOUR BOOK Focused message for every subject area What is unique? Special dates / occasions News YOU What an you talk about? Experience / expertise Interests Writing / inspiration Personal contacts You need to stand up for your work!

6. How to Pitch Be honest about the appeal of your book to journalists Focus on the most likely journalists Email / phone Follow-up and be persistent!!! Accept rejection (eventually and politely) Turn interest into coverage

7. Grumpy Old Menopause Carol E. Wyer Book Health Humour Women’s interest News: Emma Thompson Author Previous Books Humourist Former physical trainer Social Media

8. The Dead, The Dying and The Damned John Hollands Book Previous bestseller 50 th Anniversary of end of Korean War Literary interest Military interest Author Korean War vet New book about real experiences Story about why he joined up Story about Churchill

9. Carnaby Street’s Great Uninvited Safia Shah Author Lives in Morocco and Surrey Drives a black taxi Commissioned knitted cover for taxi to tie in with Knit and Stitch show Endangered words campaign

10. What Happens Next? Make the most of it: Broadcast coverage with social media Build small media placements up to large media placements Add quotes to Amazon, Goodreads and other descriptions Let sales people know Don’t take bad reviews personally, don’t bite back and don’t obsess