1. The Future of the PR Industry Platforms and Channels Richard Houghton

2. Hugo Brailsford – Next 15 John Brissenden – Bournemouth University Sarah Evans Toyne – Broadgate Mainland Kate Hartley – Carrot Communications Steve Waddington – Ketchum (formerly Speed)

3. Where are we now

10. Conversation Prism Brian Solis & JESS3

14. PR’s role in multi-channel world

18. 2013 - 2018

26. Newby 1.Get in to the right mind set! 2.Review client or organisations needs 3.Read and train 4.Build in-house/in- agency expertise 5.Build eco-system Experienced 1.Monitor new channels as they develop 2.Develop new workflows to reflect social media demands 3.Develop programmes to retain experienced staff 4.Think mobile! 5.Go looking for the marketing budget

28. The Future of the PR Industry Platforms and Channels Richard Houghton