1. Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212

2. Bridging the gap between SEO & PR

3. Who manages SEO strategy?

4. Nobody

5. Who manages SEO strategy? Nobody Internal – Digital – Marketing – Dedicated resource

6. Who manages SEO strategy? Nobody Internal – Digital – Marketing – Dedicated resource External – SEO – Digital – PR

8. Building relationships

9. What do SEO people care about? 2011 Search Engine Ranking Factors http://www.seomoz.org/article/search-ranking-factors

10. In English… On-PageOff-Page Links ContentArchitecture

11. What YOU should be doing to help

12. On-page copy

13. Off-page copy

14. Social media channels

15. But balance is important!

16. What else can you offer? High authority links – Mainstream media – Blogs, communities – Partnerships

17. What else can you offer? High authority links – Media coverage – Blogs, communities – Partnerships Quality content – Text – Video – Infographics

18. What else can you offer? High authority links – Media coverage – Blogs, communities – Partnerships Quality content – Text – Video – Infographics Social media – Owned channels – Viral buzz

19. What they can do for you

20. Thank you. lance.concannon@text100.co.uk