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Your London Card Gregory Everett - Project Manager “Your London” Card
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Your London Card Why now? Why smartcards & what they can do? What do they cost & what can we do about that? What is being planned for London How to get involved
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Highly understood benefits? What can cards offer? A single membership card A single membership database Personalised service access A small e-purse Proof of age A single sign-on A record of who went where and what service they used A portable home for an individual learning account An accreditation token
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What can this mean for Leisure? Shared membership overheads between partners Shared access to services across boundaries Far better “footfall” information for service planning Automatic age checking Taking cash out of the system Automatic configuration, meeting individual needs Adding value to the leisure card Extending membership
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…and for our customers? Convenience Single enrolment Saving preferences Easing access Removing stigma at point of service A valuable token Multi use – Library, Leisure, Sport, Travel, Catering, etc Fewer cards to lose! Discounts Loyalty A “Cool” card for young people
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Common need to progress TfL The Ubiquitous Oyster National Smartcard project Smartcards for Starters London Boroughs One card fits all – Leisure, Libraries, Schools, Concessionary travel, etc GLA Culture for all London Routemap Bringing it all together
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What do cards cost? Cards can cost anywhere between 60p and £3.35 60p gives you a basic 4k Mifare card Small memory, contactless interface Not very smart Good enough for membership, ticketing, etc £3.35 gives you something like a JCOP41 72k memory Two interfaces Improved security Downloading applications after card issue
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But that is not the whole story… There are other things to be considered: Graphic Design & Branding Networks Readers Databases Administration and management Registration Technical consultancy Rules Liabilities etc
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What can we do about that? Work with colleagues & share the costs Carry out a card audit What are they planning? Is there anything you can piggy-back on? Is there any prospect for joint development? Take a Corporate approach It helps to raise your profile It might bring corporate funding It should be cost neutral
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What else can we do about that? Work with London Connects Make contact with me or one of my colleagues We are working with Transport for London, the GLA, Other Boroughs, etc Make contact with Gladstone & GLL They can hook you up with other Leisure, initiatives, etc
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What are we planning for London? All of the interested groups are looking to get to similar places The trick is to get them to travel together London Connects is planning the route “Your London” Card, joint procurement available now! ESP Systex and Giesecke & Devrient “Your London” Card specification available now! APACS Numbering system available now! The GLA & ALM London can provide the cultural umbrellas, The ALG, Visit London, and the London Boroughs can certainly provide the passengers
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How can you get involved? Learn more about cards in this setting Attend the London Connects Annual Conference being planned Have a look at the National Smartcard Project website www.scnf.org.ukwww.scnf.org.uk and follow the links to the National project www.scnf.org.uk Make Contact with London Connects gregory.everett@londonconnects.gov.uk or, @londonconnects.gov.uk nick.tjaardstra@londonconnects.gov.uk nick.tjaardstra@londonconnects.gov.uk@londonconnects.gov.uk Make contact with the peers from other Authorities Make contact with your own Business Transformation groups & get involved
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Then bill yourself as an expert and start your own series of workshops like this! Thanks
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