1. Mobile Apps Workshop

4. Overview 1. The App Marketplace 2. What Makes a great App, design tips 3. Build and Deploy - Development Costs / Timescales / Management Issues 4. Bringing your App to Market - Creating a Buzz and Case studies App Store marketing

5. Smartphone Market Share

6. Percentage Share of Handset Sales During Period

8. What Makes a Great App?

9. App Qualities Usefulness User Experience Value vs Cost Originality Brand Values

10. Type of App Utility Entertainment/information Games

11. Content Standalone Apps which communicate with an external data source

12. Apps that Communicate

13. http://churmura.com/wp- content/uploads/2010/01/software- development-life-cycle.gif

14. iOS Human Interface Guidelines

15. http://www.smashingmagazine.com/2009/07/21/iphone-apps-design-mistakes-overblown-visuals/

16. http://www.smashingmagazine.com/2009/11/15/iphone-apps-design-mistakes-disregard-of-context/ People Expect to Find native operating system Technologies in the Apps They Use

17. Android - User Interface Guidelines

18. Concepts and Target Audience http://www.smashingmagazine.com/2009/1 1/15/iphone-apps-design-mistakes- disregard-of-context/

19. A Great User Experience Is Rooted in Scrupulous Attention to Detail http://www.smashingmagazine.com/2009/1 1/15/iphone-apps-design-mistakes- disregard-of-context/

20. http://www.smashingmagazine.com/2009/11/15/iphone-apps-design-mistakes-disregard-of-context/ All Apps Need at Least Some Custom Artwork

21. Consistent Branding

23. Build and Deploy

24. Native Development Languages

25. Web Development Tools

27. Cross Platform Development APIs

28. Development Languages and APIs

31. Gone Native?

32. http://www.geekwire.com/2012/story- facebook-native-ios-app/

33. Housekeeping - Submitting to App Stores Developer Accounts Subscription/Registration IOS – issue/review/updates around 7 days (strict review process, leads to better quality and longevity of app) Android - propagation Blackberry – 2 Day review Windows New Phones will require App Updates Suddenly find your app not working on new phones, client disappointment – cost of ownership. Too many handset variations some platforms

34. Bringing Your App to Market

50. Conclusions

51. www.livetech.co.uk/education.htm