1. PROTECTING INVESTMENT THROUGH IP David Fry Agile IP LLP

2. Your role

4. Your boss’s role

6. Adding value

11. Creativity – vs - Commerciality

15. What are intellectual property rights?

16. Innovative concept What are intellectual property rights?

17. Innovative concept PATENT What are intellectual property rights?

18. Innovative concept PATENT Protects idea Independent of product Patent box available What are intellectual property rights?

19. New design What are intellectual property rights?

20. New design Registered Design What are intellectual property rights?

21. New design Registered Design Protects appearance Prevents copyists What are intellectual property rights?

22. New name/logo What are intellectual property rights?

23. New name/logo Registered trade mark What are intellectual property rights?

24. New name/logo Registered trade mark Builds and protects reputation and goodwill within the business What are intellectual property rights?

25. Ownership

26. First owner

27. Ownership First owner

28. Ownership Patents & Registered Designs

29. Ownership Patents & Registered Designs Employer

30. Ownership Patents & Registered Designs Employer Commissioner

31. Ownership Patents & Registered Designs Employer Commissioner Assignee

32. Ownership Copyright

33. Ownership Copyright Assignee

34. Ownership Copyright Assignee Specific and in writing

35. Ownership Copyright Assignee Specific and in writing Expect to see in employment contract

36. The best invention (in my opinion)

37. Simple

38. The best invention (in my opinion) Simple Unique

39. The best invention (in my opinion) Simple Unique Relevant

40. The best invention (in my opinion) Simple Unique Relevant Profitable

41. The best inventor (in my opinion)

42. Creative

43. The best inventor (in my opinion) Creative Lateral thinking

44. The best inventor (in my opinion) Creative Lateral thinking Practical

45. The best inventor (in my opinion) Creative Lateral thinking Practical Commercially minded

46. Any questions?