1. 44212: Web-site Development What is a Web Development Plan? Ian Perry Room:C49 Extension:7287 E-mail:I.P.Perry@hull.ac.uk http://itsy.co.uk/ac/0506/Sem1&2/44212_WSD/

2. Ian Perry 44212: Web-site Development: What is a Web Development Plan? Slide 2 A Web Development Plan? 1.Business Analysis what kind of organisation will the Web-site support? 2.Competition Analysis what do similar organisations offer via the Internet/Web? 3.Content Decisions which business processes might be best supported by the Internet/Web? 4.Site Map what will the overall Web-site structure be?

3. Ian Perry 44212: Web-site Development: What is a Web Development Plan? Slide 3 1. Business Analysis  What kind of organisation will the Web-site support?  Flights ‘R’ Us Established in 1996 by Stanley Clarke, located in Hull, 8 other staff (6 full-time, 2 part-time). Business Travel and Holidays for the Independent Traveller. Some Packaged Holidays, but not a major part of business. Stanley and his staff are used to operating a wide variety of computer systems, in order to; check price/availability & make bookings for; Flights, Car Hire, Accommodation & Travel Insurance, as well as for invoicing and back-office accounting.

4. Ian Perry 44212: Web-site Development: What is a Web Development Plan? Slide 4 1. Business Analysis (continued)  Customers mainly repeat business slowly building up a loyal set of customers. mainly local however, past customers who have moved away often remain in contact. at a distance very few customers actually come into the travel agency. most often used methods for dealing with customers are Telephone & Fax.

5. Ian Perry 44212: Web-site Development: What is a Web Development Plan? Slide 5 1. Business Analysis (continued)  Stanley has recently received a number of “offers” along the lines of: “Don’t get left behind, for as little as £250 we will Design a Web Page for Flights ’R’ Us (based on your existing advertising literature), and Host that page on our Server for one year.”  He is not really sure what he is being offered, and is not at all sure that these “offers” are such a good deal. What exactly is the Web, does he really need to be a part of it, and could he do better by spending a little more money?

6. Ian Perry 44212: Web-site Development: What is a Web Development Plan? Slide 6 2. Competition Analysis  What do similar organisations offer via the Internet/Web.  For each competitor: Take a Screen-shot each of the Web- pages you wish to comment upon. Then make it quite clear: What you like – and, therefore, intend to use within your Web-site. What you dislike – and, therefore, will not be doing within your Web-site.

7. Ian Perry 44212: Web-site Development: What is a Web Development Plan? Slide 7 2. Competition Analysis (continued)  Competitors for Flights ‘R’ Us might include: The Flight Shop http://www.theflightshop.co.uk/ OnLineTravel.com http://www.onlinetravel.com/ Barrhead Travel http://www.barrheadtravel.co.uk/

8. Ian Perry 44212: Web-site Development: What is a Web Development Plan? Slide 8 2. Competition Analysis (continued) Take a number of Screen-shots, like this:

9. Ian Perry 44212: Web-site Development: What is a Web Development Plan? Slide 9 2. Competition Analysis (continued)  Comment on things that you DO like, e.g.: Consistent Web-page design, and use of colour. Main navigation system always visible at top of each Web-page. Newsletter Subscription. ‘Deal of the Day’. Flights presented in tabular format, with ability to ‘drill down’ for more details. Accommodation also presented in a similar fashion. Etc.

10. Ian Perry 44212: Web-site Development: What is a Web Development Plan? Slide 10 2. Competition Analysis (continued)  Don’t forget to comment upon things you DO NOT like, e.g.: No main navigation link for Car Hire: very difficult to find, no details about Car Hire at all, have to call Barrhead Travel to enquire/book. No main navigation link for Travel Insurance: very difficult to find, simply re-directs customer to another organisation’s Web-site. Etc.

11. Ian Perry 44212: Web-site Development: What is a Web Development Plan? Slide 11 3. Content Decisions  Which business processes might best be supported by the Internet/Web? Major business processes concentrate upon the provision of: Flights, Car Hire, Accommodation, and Travel Insurance. For: Business Travel. Holidays for Independent Travellers.

12. Ian Perry 44212: Web-site Development: What is a Web Development Plan? Slide 12 3. Content Decisions (continued)  Want to raise awareness of the good deals that Flights ‘R’ Us can offer. Inviting potential customers to contact Flights ‘R’ Us by E-mail, Telephone, Fax, or Post(?) In order that the “deal” can be closed.  Nice if this message could reach “new” customers; Especially those who do not live in close proximity to Hull.

13. Ian Perry 44212: Web-site Development: What is a Web Development Plan? Slide 13 3. Content Decisions (continued)  Try to make it clear: What the overall content of each section of the Web-site will be. Then describe, in some detail, how that content might be presented.  Look back at your analysis of the competition: Especially the things you did like about each of these Web-sites.

14. Ian Perry 44212: Web-site Development: What is a Web Development Plan? Slide 14 3. Content Decisions (continued)  Flights Will be presented in a number of tabluar lists: with separate lists for flights to each continent. Each entry on these list will simply display: the Destination & Price of the flight. Clicking on a destination will lead to: a list of all flights to that Destination. Each entry on these lists will display: the Airport Name, Flight Dates (from & to), …  Car Hire Etc.

15. Ian Perry 44212: Web-site Development: What is a Web Development Plan? Slide 15 4. Site Map  What will the overall Web-site structure be? Home Page FlightsAccommodationCar HireTravel Insurance Booking Request Annual Single Trip By Destination

16. Ian Perry 44212: Web-site Development: What is a Web Development Plan? Slide 16 4. Site Map (version 2)  A simpler way of presenting a Site Map? Home Page Flights By Destination Booking Request Accommodation By Destination Booking Request Car Hire By Destination Booking Request Travel Insurance Annual Booking Request Single Trip Booking Request  NB. The Site Map MUST indicate the WIDTH and DEPTH of the proposed Web-site.