1. How Data as a Service can make your campaigns more successful Neil Hudson

2. Data is a commodity

3. Do commodities have a value?

9. LOW RES

10. Data is a precious resource

11. Exabytes 2,000 500 1,000 1,500 200620072008200920102011 1,800 Exabytes (1,800 Million Terabytes) Source: IDC Unstructured Structured The volume and different types of data available has become overwhelming Tenfold Growth in Five Years

12. Is the source pure?

14. Technology alone is not the answer Bad data is the #1 cause of CRM failure 42% of CRM failures are due to bad data DuplicatesLack of Information Data EntryData Erosion

15. Implications are costly LeadsCampaignsCostsRevenueInsights Bad data is the #1 cause of CRM failure 42% of CRM failures are due to bad data DuplicatesLack of Information Data EntryData Erosion

16. Purity of source is critical

17. D&B LOW RES

18. The foundation of what D&B provides is DUNSRight ®, our proprietary process for transforming information into quality insight DUNSRight Global Data Collection Entity Matching D-U-N-S Number Corporate Linkage Predictive Indicators The five essential elements of insight:

19. DaaS

20. Data as a Service

21. Webform data capture

22. The intelligence multiplier What if you could… Identify whether the lead is something you are already working on? Highlight the lead as an existing customer? Determine whether you are already doing business with a different part of the group?

23. CRM – prospects at your fingertips Access to quality, accurate data for your prospect campaigns: Build lists of prospects Access to ‘Family tree’s’ – showing where you have existing relationships and opportunity Look a like companies of your best customers Add decision makers contact details Inbuilt data quality – duplicate detection, one click record creation and data refresh Complete customer data, segment ready Tools to help sales close better: Social media activity on an individual / company Bad data is the #1 cause of CRM failure

25. Data is a precious commodity Improved ROI on CRM and Marketing Automation investment Tap into enormous ‘Big Data’ insights not previously available Better more targeted campaigns and increased response rates More higher quality leads for sales Sales and marketing alignment Core competence focus Returns on Purity

26. Questions? hudsonn@dnb.com www.dnb.co.uk/marketing