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Information & communication ‘Reconciliation of work, family and private life’ George Kyriacou (george.kyriacou@eige.europa.eu)george.kyriacou@eige.europa.eu September 2011
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Overview Communicating the topic of reconciliation of work, family and private life paper, audiovisual, web, events EIGE’s approach: paper, audiovisual, web, events Strategic communication Questions? Discussion
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Paper Strategies: Documentation in plain language Clear organisation / presentation Targeted dissemination
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Audiovisual Strategies: Overview in plain language Testimonials Visual examples
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Web Strategies: Concise information about the issue Announcing/marketing the issue Promoting EIGE - cross-posting, web partnerships
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Events Strategies: Customised meetings Stakeholders as multipliers Issue-based agenda
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State of Play Contract signed late 2010 with VRP Hill & Knowlton to build internal and External Communications Strategy Input from Experts’ Forum, 4 Regional Journalist Consultations Meetings, Journalist Task Force, EIGE Management and staff, other EU institutions and representative offices Pending EIGE Management Board’s ‘blessing (October ‘11) CommunicationStrategy
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CommunicationStrategy Overall frame for EIGE’s communication work Generate specific action plans in focal areas EIGE internal empowerment (internal culture) Institutional visibility (about EIGE) Awareness raising / promotion of produced results Strategies:
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CommunicationStrategy Work with the Presidency Reports Paper, web, audiovisual, events based philosophy Strategies: Awareness raising / promotion of produced results
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Thanks! Questions ?
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