1. Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH CEDEFOP Skillsnet Agora conference „Skills for Europe's future“ 21-22 February 2008, Thessaloniki, Greece Dipl. Päd. Henriette FreikampHalle (Saale), February 2008 Trends and skill needs in tourism

2. Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH Page 2 www.isw-institut.de 21 February 2008 Agenda  Introduction of isw Institut gGmbH  Trends in tourism  Skill needs in tourism at the work fields - travel design - travel guidance for individuals with restricted mobility - business travel management

3. Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH Page 3 www.isw-institut.de 21 February 2008 Introduction of isw Institut gGmbH  isw = independent, non profit research institution www.isw-institut.de www.isw-institut.de  founded 1991; about 45 employees  based at Halle (Saale); branch offices at Magdeburg, Gera and Berlin  interdisciplinary research: economic research as well as educational research  educational research: since 1999 identification of „trend qualifications“ as a basis for early identification of qualification developments  isw is partner of FreQueNz and Skillsnet

4. Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH Page 4 www.isw-institut.de 21 February 2008 Early identification of „trend qualification“ in several sectors of industry since 1999  wellness and tourism  retail trade  IT / multimedia  finance  health  life science  security services  renewable energies  building industry  farming sector

5. Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH Page 5 www.isw-institut.de 21 February 2008 Definition of „trend qualification“  holistic structure of knowledge, abilities, motivation and behavior elements; professional, methodical and social competences  they already exist in several working fields  a broader skill need in future is foreseeable  they arise through changes in concrete activities in the frame of innovative business environments at so called trend setters  they can be concentrated in so called “qualification profiles” with short description of activities and operation area, point of contact with existing professions, personal attributes, qualifications like knowledge and competencies  no new professions but they provide information for the regulation of professions as well as inspiration for new education and training forms

6. Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH Page 6 www.isw-institut.de 21 February 2008 Activity System Complex of activities, that is needed to solve a specific task or problem within a work system. Analysis of innovative work flows and of therefor needed new qualifications AIM 4 Choosing relevant business departments and analysis of innovative processes. Work System Business departments with a independent complex function (e. g. Management, Administration, Production, Distribution). 3 AIM Choosing trendsetters and partner businesses for cooperation. Business Systems Level of single business as a complex dynamic system, that interlocks different functional departments. 2 AIM Trends with influence on innovation process of business as well as qualification developments. Society System Totality of national as well as global social conditions inclusive generaly, for instance technological developments, industrial developments etc. 1 AIM Identification of „trend qualifications“ in tourism in Germany

7. Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH Page 7 www.isw-institut.de 21 February 2008 Innovative research methodology „Branch Scouting“ Results of trend research and forecasting Chaos theory and System theory as theoretical base Unity of logic, emotion and intuition as the methodical concept Research of activity systems at innovative businesses to define and describe „Trend Qualifications“. BRANCH- SCOUT

8. Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH Page 8 www.isw-institut.de 21 February 2008 Trends in tourism  GDP: Tourism products directly 5 % and indirectly 10 % of European GDP  Revenues: EUR 279.3 billion in 2005 ( + 5,8 %)  Arrivals: 457.9 million in 2006 ( + 3,9 %)  Market Share: Europe's share of global tourism arrivals: 54,6 % in 2005 (1990: 61,5 %)  Top ten: 7 of the world's top ten tourism destinations by arrivals and receipts: France, Spain, Italy, UK, Germany, Turkey, Austria Source: European Travel Commission, May 2007

9. Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH Page 9 www.isw-institut.de 21 February 2008 Trends in tourism  Our guests: Europe 88 %, Americas 6 %, Asia-Pacific 4 %, Africa and Middle East 1 % (2004)  Spending: EUR 630 per arrival (2005)  Employment: 7-8 million jobs directly; 20 million indirectly; 4,2 to 5 % of total employment (2002)  Enterprises: about 2 million firms active in tourism branch Source: European Travel Commission, May 2007

10. Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH Page 10 www.isw-institut.de 21 February 2008 Trends in tourism  European tourism is influenced by big global trends – mega trends  Mega trends out of the external surrounding of tourism: demographic change, environment, macro economical development, politics, culture, security  Mega trends out of consumption: adventure, lifestyle, information technology, communication

11. Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH Page 11 www.isw-institut.de 21 February 2008 Trends in tourism  How influence mega trends the tourism?

12. Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH Page 12 www.isw-institut.de 21 February 2008 Results of research on skill needs in tourism  First research in 2001/02; about 100 companies were contacted  the research was realised with 30 trend setters (travel agency, hotel, travel organisation, transport organisation etc.)  Analysis of the work fields a) Travel Design and Sale, b) Travel Guiding, c) Business Travel and d) Service for Travel Agencies.  New / changed activities require new / changed qualifications  Deepened research in 2007 within 3 work fields: travel design, guide for people with restricted mobility (seniors, disabled, invalid, pregnant etc.) and business travel management

13. Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH Page 13 www.isw-institut.de 21 February 2008 Travel designer  Travel designer plans individual tourist products and services based on the specific customer needs.  In the past: consultation and sale of standardized products and services  Now a new working field was established: plan, design and organise a individual, tailor-made offer that you can't find at a catalogue (customer gives requirements: destination, time, budget)

14. Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH Page 14 www.isw-institut.de 21 February 2008 Travel designer  skill needs:  Individual requirements like communication skills, creativity, organisation ability, motivation, autonomy, ability to work under pressure  Basic knowledge / capability like customer consulting and sale, travel law, knowledge to destinations, products and services, planning and conception of products, presentation, ICT / internet, booking / reservation systems, coordination of cooperation with providers, marketing, calculation, controlling, statistics, negotiation strategies, foreign languages

15. Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH Page 15 www.isw-institut.de 21 February 2008 Travel guide for individuals with restricted mobility A Travel guide for persons with restricted mobility guides and cares for older as well as disabled tourists and is responsible for information and organisation during the journey.  Recherché of assessability of destinations, hotels, tours etc.  Individual (even medical) guidance  Tourist guidance on the base of peoples mobility

16. Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH Page 16 www.isw-institut.de 21 February 2008 Travel guide for individuals with restricted mobility  skill needs:  Individual requirements like farsightedness, communication ability, empathy, patience, conflict ability, organisation ability, motivation, autonomy, ability to work under pressure  Basic knowledge / capability like customer consulting and sale, travel law, knowledge to destinations, products and services, pedagogic, psychology, medical and nursing basics, accessible tourism norms, ICT / internet, booking / reservation systems, calculation, controlling, statistics, negotiation strategies, foreign languages

17. Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH Page 17 www.isw-institut.de 21 February 2008 Business travel manager  Business Travel Manager are responsible for organization and controlling of business travel for single customers as well as for whole businesses.  Organisation, handling and controlling of business travel  Development of strategies in order to optimise costs but ensure quality; development of travel guidelines, purchase of travel products and services, negotiation with providers etc.

18. Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH Page 18 www.isw-institut.de 21 February 2008 Business travel manager  skill needs:  Individual requirements like communication skills, patience, organisation and coordination ability, flexibility, motivation, autonomy, reliability, ability to work under pressure, sovereignty  Basic knowledge / capability like requirement analysis, consulting, contracting, law, planning and conception of travel products, development and controlling of intern travel guidelines, presentation, ICT / internet, booking / reservation systems, coordination of cooperation with providers, marketing, calculation, controlling, statistics, negotiation strategies, foreign languages

19. Institut für Strukturpolitik und Wirtschaftsförderung gemeinnützige GmbH Page 19 www.isw-institut.de 21 February 2008 Thank you for your attention!  Find the whole results on qualification development and skill needs in tourism sector in Germany under www.frequenz.net.www.frequenz.net  Thank you for your attention!  Do you have questions or comments? freikamp@isw-institut.de www.isw-institut.de