1. The Big Listening 10 A Research Presentation to Salford Council by Ipsos MORI North September 2009 J35214

2. Big Listening in Salford

3. Background  Context & Objective –Salford City Council and Primary Care Trust have joined forces to ‘listen, learn and change’ in response to resident feedback. –Resident feedback is sought through structured quarterly ad-hoc surveys  Methodology –Postal self-completion questionnaire – initial mail-out + reminder –10 th wave: March – April 2009 –Random sample from Postal Address File –10 th wave: 14,000 out : 2,439 returns : 17% response rate –Results weighted by age/gender/ethnicity within each Community Committee area to reflect its population –Results analysed with regards to significant differences –Reference to BL8 = summer 2008, BL6 = summer 2007, BL4 = summer 2006

4. Key Trends

5. Community cohesion Q10. To what extent do you agree or disagree that this local area is a place where people can get on well together? Base: BL10 All respondents – BL10 (2439) Place (1398) BL9 (598) BL7 (1183) BL6 (1163) BL4 (1097) BVPI 2006 (1014)

6. Influencing decisions Q1. To what extent do you agree or disagree that you can influence decisions in your area ? Base: All respondents exc. don’t know/NS – BL10 (2057) Place (1900) BL9 (483) BL7 (899) BL6 (914) 2006 BVPI (1139 )

7. Safety Q18. On the whole, compared to two years ago, do you feel more safe, less safe or about the same when out in your neighbourhood? Base: All respondents – BL10 (2439) BL7 (1111) BL4 (1067)

8. Informed on ASB Q17. How well informed or not do you feel about what is being done to tackle anti-social behaviour in your local area? Base: All respondents – BL10 (2439) BL7 (1183) BL4 (1097)

9. Volunteering and helping out

10. Volunteering Q3. Are you, or have you been in the last 12 months, a volunteer in a club, group, voluntary organisation or community group? Base: All respondents – BL10 (2439) Place (1933) BL7 (1183) BL4 (1097)

11. How much volunteering Q5. If you volunteer on a less regular basis (for example over a holiday period) please think about how many hours you might do in a year? Base: All who have volunteered in the last 12 months exc. not stated – BL10 (203) BL7 (93) BL4 (132 )

12. Neighbour relations Q6. Thinking of your neighbours, in the last year have you…? Base: All respondents – BL10 (2439) BL7 (1183) BL4 (1097)

13. Events

14. Awareness of events Q7. Below is a list of events which took place in Salford in Autumn/Winter. Before today were you aware of these events? % aware 74% 72% 39% 33% 22% Base: All respondents – BL10 (2439)

15. Interest in receiving information on events Q8. Would you be interested in receiving information on events in Salford? Base: All respondents (2439)

16. Local radio

17. Radio listenership Q9. How often do you listen to the following local radio stations? % listening 41% 32% 15% 14% 13% 8% Base: All respondents – BL10 (2439)

18. Times of listening Q10. At what time do you usually listen to the radio? Base: All respondents – BL10 (see above)

19. What listen to Q11. What types of things do you enjoy listening to on the radio ? Base: All respondents – BL10 (see above)

20. Aware Salford City Radio Q12. Before today, had you heard of Salford City Radio? Base: All respondents – BL10 (2439)

21. Starting a business

22. Interest in starting a business Q13. Which of the statements below most reflects your attitude to running your own business? Base: All respondents – BL10 (2439)

23. Barriers to starting a business Q14. What do you think are the key factors which might stop you from starting your own business? Base: All respondents interested in starting a new business (307)

24. Salford good for starting a business Q15. Do you think there are good opportunities to start a business in Salford? Base: All respondents (see above)

25. Sample Profile

26. Gender Q39. Are you…? Base: BL10 – 2439 respondents, March – April 2009

27. Age Q38. How old are you? Base: BL10 – 2439 respondents, March – April 2009

28. Age Q38. How old are you? Area Base: BL10 – 2439 respondents, March – April 2009

29. Disability Q40. Do you or anyone else in your household have any long term illness, health problems or disability which limits daily activities or the work they/you do? Base: BL10 – 2439 respondents, March – April 2009

30. Economic status Q41. How would you describe yourself ? Base: BL10 – 2439 respondents, March – April 2009

31. Born in Salford Q48. Were you born in Salford? Area Base: BL10 (see above), March – April 2009

32. Time in Salford Q46. How long have you lived in Salford? Lived in Salford >15yrs Base: BL10 (see above), March – April 2009

33. Time at current address Q47. How long have you lived at this address? Lived at current address <5yrs Base: BL10 (see above), March – April 2009

34. Tenure Q44. In which of these ways does your household occupy your current accommodation? Base: BL10 – 2439 respondents, March – April 2009

35. Household size Q42. How many people, including yourself, are there in your household? Base: BL10 – 2439 respondents, March – April 2009

36. Ages in household Q43. How many people in your household, including yourself, are aged…? Base: BL10 – 2439 respondents, March – April 2009

37. Number of cars in household Q66. How many cars or vans are there in your household? Base: BL10 – 2439 respondents, March – April 2009

38. Any questions?