1. T-Gov EXPO Spring 2007 18 th & 19 th April Ian Wiebkin – Kirklees Metropolitan Council

2. Formally the DigiTV National Project – sponsored by ODPM Now owned and managed by Kirklees Metropolitan Council (not for profit) DigiTV Starter Kit – ‘microsite’, static content, forms and questionnaires 3 Channels: - Digital Television (SKY, Virgin TV (ntl:Telewest), limited Freeview - Mobile Phones (launch point from 3 Mobile) - Kiosks (CitySpace) Available to any LA or other public sector body Nearly 80 Local Authorities to date Over 600,000 hits a month Our History

3. Our consumer facing brands: Our Brands Our customer (LA) facing brand

4. Interactive TV and Mobile gives us the opportunity to provide real time links to external computer systems. These can be developed by the microsite owner, external 3 rd party Plugin Partners or DigiTV: Jobcentre Plus – Jobsearch Transport Direct – Train and bus departures, arrivals and travel news e-MIS - GP Appointment Booking ACIS – ‘YourNextBus’ for individual bus stops from GPS information Abritas - Choice based letting, browsing and bidding Truancy Call - educational e-Mentoring Napier - e-Petitioning MediaCorp - PC and library item booking and renewal Avon & Somerset Police & Herts Direct - CMS integration Some examples … Plugins

5. Jobcentre Plus - Jobsearch

6. ACIS – GPS Bus Timetable

7. Napier – e-Petitioner

8. GP Appointments

9. Abritas - Choice Based Lettings

10. CMS Integration Peter Bridger, from Avon and Somerset Police – “Within two working days I had finished development of seven plug-ins that link into the various systems and live information available from our website. I'm proud to have extended our services onto digital TV in a way that it will automatically keep them up to date without any further time or effort. Development was very straight forwards and rewarding, I found it a nice break from working on more elaborate systems.”

11. Forget ‘TV & Mobile’ for a moment …. It’s an easy way for two computers to transact A plugin is a simple web application that ‘speaks’ XML rather than HTML You can forget about normal concerns of a web application like  Colours  Themes  Layouts ….. the DigiTV Starter Kit handles all of these for each Channel. You just have to decide on content, simple links and menu buttons A plugin can be developed and hosted by the Plugin Partner or DigiTV So what exactly is a Plugin?

12. Looking Local Service on TV or Mobile How does a plugin work? 3 rd Party Computer The plugin can be developed and hosted by the Plugin Partner or DigiTV Button selected XML ‘hello’ over HTTP Plugin ‘communicates’ with backend system (via SOAP, J/ODBC, …) XML response conforming to DigiTV standards (schema) New screen displayed DigiTV Starter Kit (Presentation) 3 rd Party Starter Kit Plugin (Workflow) 3 rd Party System (Transactions)

13. Looking Local Service on TV or Mobile 3 rd Party Computer Button selected New screen rendered Button selected How does a plugin work? DigiTV Starter Kit (Presentation) 3 rd Party System (Transactions) 3 rd Party Starter Kit Plugin (Workflow) The plugin can be developed and hosted by the Plugin Partner or DigiTV

14. Looking Local Service on TV or Mobile 3 rd Party Computer Button selected XML response XML response conforming to DigiTV standards (schema) New screen rendered New screen displayed Button selected How does a plugin work? DigiTV Starter Kit (Presentation) 3 rd Party System (Transactions) 3 rd Party Starter Kit Plugin (Workflow) The plugin can be developed and hosted by the Plugin Partner or DigiTV Plugin ‘communicates’ with backend system (via SOAP, J/ODBC, …)

15. Looking Local Service on TV or Mobile 3 rd Party Computer Plugin can be hosted by the Plugin Partner or DigiTV Button selected New screen rendered How does a plugin work? DigiTV Starter Kit (Presentation) 3 rd Party System (Transactions) 3 rd Party Starter Kit Plugin (Workflow)

16. What benefits for Plugin Partners? Limited development costs Short development and implementation timescales You can offer aspects of your service via additional channels:  iDTV  Mobile  Kiosk Competitive edge over your competition Additional revenue stream Perception of innovation and forward thinking Public and industry awareness - previous Plugin Partners have been featured in:  National Newspapers  BBC TV and radio including video clips on the BBC website  ‘e-Gov publications’

17. How do I start? Do you provide Local Authorities with a customer service? It needs to be ‘suitable’ for TV and Mobile We provide:  Comprehensive documentation  Appropriate help and advice  Other useful resources, such as a Wiki and a developers’ forum  Test environments  QA Review You need to provide:  A developer  Limited documentation  Testers Contact me!

18. Ian Wiebkin Technical Manager email: ian.wiebkin@digitv.gov.uk web: www.digitv.gov.ukwww.digitv.gov.uk mob: 07981 520981 office: 020 8306 0543 Any Questions?