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Myth of the Dying Mouse: Why There is No Such Thing as Convergence in Consumer Electronics Johnny Chung Lee Google.

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Presentation on theme: "Myth of the Dying Mouse: Why There is No Such Thing as Convergence in Consumer Electronics Johnny Chung Lee Google."— Presentation transcript:

1 Myth of the Dying Mouse: Why There is No Such Thing as Convergence in Consumer Electronics Johnny Chung Lee Google

2 no such thing as convergence? heresy

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7 no convergence here

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13 no convergence there either

14 the darwinism of free market competition drives diversification among device species not convergence

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16 Mouse+Keyboard Touch Motion / Remotes

17 Productivity Consumption

18 Mouse & Keyboard

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21 capture intent does not come for free

22 = P Success *Benefit UX - P Failure *Cost

23 All Possible User Scenarios

24 good experience design

25 broad reaching new interface technology is a myth

26 < 2% of mobile phones < 0.1% of computing devices

27 era of specialization

28 era of divergence

29 good hw/sw/ux design

30 thank you

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33 PhD, Human-Computer Interaction


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