1. OECD international conference on the Competitiveness of Cities, Tenerife, Spain March 3-4, 2005 The Strategic Plan of Torino and the re-development of the Metropolitan Area Paolo Verri Managing Director

6. Historical Highlights For 100 years Turin is the first italian industrial city Nowdays its economy is diversified and services oriented ESPECIALLY FOCUSED ON THE SERVICES OF HIGH TECH COMPANIES THAT COUNT FOR 50% OF THE PROFESSIONALS Industry laborers 60% IN 1961 – 50% IN 1981 – 30% IN 2001 Ratio of unemployment (2003) PROV. OF TURIN: 5,9% (9,3% IN 1993) PIEDMONT: 4,8% ITALY: 8,7% Employment growth ratio (2003) PROV. OF TURIN: +1,4% PIEDMONT: +2,2% TENERIFE/ MARCH 4, 2005

7. Turin International Recognition Turin is preparing its 2nd Strategic Plan. It just defined its new identity. It has an international recognized position. Positioning OWN GOVERNING CAPABILITIES: 1st OUT OF 103 ITALIAN CITIES DATAR: 33rd OUT OF 180 EUROPEAN CITIES EUROPEAN CITIES MONITOR: 7th IN THE SECOND GROUP International events OLYMPIC WINTER GAMES 2006 WORLD BOOK CITY 2006 - WORLD DESIGN CITY 2007 INTERNATIONAL ARCHITECTURE CONVENTION 2008 INTERNATIONAL TASTE FAIR - INTERNATIONAL YOUNG MOVIE FESTIVAL INTERNATIONAL BOOK FAIR - BIENNAL YOUNG ARTIST EXHIBITION TENERIFE/ MARCH 4, 2005

8. Turin and Piedmont (2003) 50% of the entire Piedmont Population PIEDMONT: 4.300.000 PROV. OF TURIN: 2.200.000 METROPOLITAN AREA: 1.700.000 (+ 3.000 FOR THE FIRST TIME SINCE 1970) Enterprises PIEDMONT 400,000 – PROV. OF TURIN 190.000 Internationalisation ABROAD OPERATING ENTREPRISES: PIEDMONT 745 – PROV. OF TURIN 500 INCOMING INVESTMENTS IN PIEDMONT (2nd ITALIAN REGION): 670 INTERNATIONAL ENTREPRISES – 160.000 PROFESSIONALS Museums / Visitors PIEDMONT: 82 MUSEUMS – 3 Ml VISITORS (+ 250.000 SINCE 2002) METROPOLITAN AREA: 38 MUSEUMS – 2 Ml VISITORS (500.000 IN 1992) ROYAL RESIDENCES: 168.000 IN 1997 – 430.000 IN 2003 TENERIFE/ MARCH 4, 2005.

9. The I Strategic Plan (2000) Suggested a vision for the future The Association 121 PARTNERS (PRIVATE AND PUBBLIC) DIRECTOR AND STAFF (WITH OPERATIVE DUTIES) 6 Strategic Lines TO INTEGRATE THE METROPOLITAN AREA IN THE INTERNATIONAL SYSTEM TO CONSTRUCT THE METROPOLITAN GOVERNMENT TO DEVELOP TRAINING AND RESEARCH TO PROMOTE ENTERPRISES GROWTH AND EMPLOYMENT TO PROMOTE CULTURE, TOURISM, COMMERCE AND SPORTS TO IMPROVE URBAN QUALITY TENERIFE/ MARCH 4, 2005.

10. The II Strategic Plan (2005) to become a metro city region Cooperate at European level Thematic region? (pact with Barcelona and Lyon, 2004) Cooperate at Italian level (pact with Milan and Genoa, 2004) Identity region? Cooperate at Regional level Territorial region? (no pact, present time) TENERIFE/ MARCH 4, 2005

11. Thanks! Paolo Verri 0039 011 516 2006 p.verri@torino-internazionale.org www.torino-internazionale.org/english