1. WHAT IS DESIGN? (and why is it important?)

2. DESIGN: the act of working out the form of something (as by making a sketch or outline or plan); "he contributed to the design of a new instrument" design something for a specific role or purpose or effect; "This room is not designed for work" an arrangement scheme; "the awkward design of the keyboard made operation difficult"; "it was an excellent design for living"; blueprint: something intended as a guide for making something else; "a blueprint for a house"; "a pattern for a skirt" a decorative or artistic work; "the coach had a design on the doors" conceive or fashion in the mind; invent; "She designed a good excuse for not attending classes that day" a preliminary sketch indicating the plan for something; "the design of a building" invention: the creation of something in the mind intend or have as a purpose; "She designed to go far in the world of business"

3. Design is that area of human experience, skill and knowledge which is concerned with mans ability to mould his environment to suit his material and spiritual needs. Archer, B (1973) The Need for Design Education. Royal College of Art Design is thinking – learning to think at a higher level. – Its a verb, not a noun – Its about relating. The process of design is a creative act, and creativeness sometimes defies all logical rules –Bevlin

4. D E S IG N is the FUNDAMENTAL S O U L of a man-made creation

5. DESIGN is about demonstrating how BEAUTIFUL something CAN BE.

6. It has a very PROFOUND capacity

7. DESIGN is a way of CHANGING LIFE and influencing the future

17. DESIGN is the NO. 1 determinant of whether a product – service - experience stands out or not.

18. Pointers in Design: P U T DIVERSITY front and center

19. SIMPLICITY CLARITY GRACE BEAUTY