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www.annimac.com.au Building Designers Aus WA The Chris & Anni Show Future Trends : Sustainability in the Next 20 Years ? 1 June 2012 Mt Lawley Western Australia Annimac / Anni Macbeth
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the future waits for no one …
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Exponential Speed of change
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Unpredictable climate changes
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Population vs Resources
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Queue for petrol - California Peak Oil Grounded – no fuel Transport costs soar No petroleum products Furniture textiles computers iphones pharmaceuticals shoes pens …..
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Hi tech NYLON - from petroleum
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Economic power shift to AustralAsian bloc Global Financial Crisis Evolution ?
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Technology & human values D Suzuki
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Technology : driving all change for example : 70 % of jobs in 2032 don’t exist now because 80 % of technology in 2032 not thought of yet
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How Smart is Your Home ? Diane Cook Science 30 Mar 12 Ambient intelligence : 3 areas in home 1. health monitoring eg dementia early warning 2. energy efficiency eg load shedding 3. social computing eg patterns facilitated Cautions re privacy ( digital trails ) & security
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Coming soon to your home? In an ambient intelligent home, sensors collect information about the environment and the residents. D J Cook Science 2012;335:1579-1581 Published by AAAS
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Four Forces in I Technology 1. Cloud computing - hire as you use 2. Social Media - global Village Well 3. Mobility - anywhere anytime anyhardware 4. Information - Big Data
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People & Lifestyles = attitudes + values + choices All now impacted by Social Media
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www.annimac.com.au Social Media : Interactive User generated content Immediate Mass access Def: online & mobile tools enabling easy communication via internet to share info & resources
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Social Media allow firms to engage in timely and direct end-consumer contact at relatively low cost and higher levels of efficiency than can be achieved with more traditional communication tools. Users of the world, unite! The challenges and opportunities of Social Media Andreas M. Kaplan, Michael Haenlein 2010 Why Social Media for Building Designers from
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Power & Speed of Social Media : A Lesson Dave Carroll vs United Airlines protest song on YouTube : 150 000 hits in 1 day 500 000 hits in 3 days 5 million hits in 4 wks est. cost to UA : $5 billion www.youtube.com/watch_popup?v=5YGc4zOqozo
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Social Media : global Village Well
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Social Media : stats 2012 Facebook : 1 billion users per day Twitter : 555 million Google: 170 million LinkedIn: 150 million Pinterest: 12 million
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Social Media : more stats Biz USA 2012 36% users for brand related content 50% follow brands 75% biz use Twitter for marketing 41% Class 2011 used SM in job search 31% CEOs rate SM as high priority
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Social Media : more stats Biz USA 2012 57% biz increasing SM budget this year 1 in 3 small biz use SM 89% ad agencies use Facebook for all clients 39% ad agencies use Twitter for clients 36% ad agencies use YouTube for clients
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Social Media : Oz biz stats 2012
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Technology Trends : Glass A Day With Glass - Corning http://www.youtube.com/watch?feature=iv&src_vid=6Cf7IL_eZ38 &annotation_id=annotation_424843&v=jZkHpNnXLB0 5 min video on YouTube Also : A Day With Glass 2 – Extended 6 mins
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Generational Differences 1. Speed 2. Relationships
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Generations : now : 20 yrs time : BB 50s - 60s70 – 80s X 30s - 40s 50 – 60s Y 20 s - 30s 40 – 50s Z younger 20 – 30s androids ?
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Today’s children are creating their future now The first generation of children to do so ever.
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She is likely operating in 4 or 5 worlds simultaneously
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Kids live in quantum worlds Flitting between parallel universes at whim Never before possible
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globally they are always at the Well
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They are social media
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Passionate – value driven Team + personal relationships Short term fast involvement Multi channel activities choices no spin very short term goals flexibility innovation real positive outcomes Hot young employees Need Want Comfort Zone
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Social Media
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thank you contact me : annimac@annimac.com.au www.annimac.com.au
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Online retail
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Shopping Centres Lifestyle Centres : blur 3D & Virtual realities options - global multi experiential incl wifi’d multi relationships instantly changing Pop Up retail
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Dubai 2008 3.8 m ft 2 leasable aquarium + ice rink + 5 hotel Retail : Lifestyle Centres
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Living roof 2.5 acres California Academy of Sciences Greenest Museum ? by Renzo Piano
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69% of women use social media sites (sms) 60% of men 54% women use daily 42% men 95% ages 12-17 now online 80% use sms 83% ages 18 – 29 use sms 70% ages 30 – 49 51% ages 50 – 64 33% over age 65 Internet users & Social Media May 2011 USA
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Report : Social networking sites and our lives - How people’s trust, personal relationships, and civic and political involvement are connected to their use of social networking sites and other technologies
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