1. www.annimac.com.au WA Dept of Commerce DLT Session The Future, Social Media & the Public Sector Social Media Trends - What the 3 May 2012 Perth Western Australia Annimac / Anni Macbeth Futurist

2. www.annimac.com.au 2 c3/5/2012 the future waits for no one

3. www.annimac.com.au 3 c3/5/2012

4. www.annimac.com.au 4 c3/5/2012 Social Media : Interactive User generated content Immediate Mass access Def: online & mobile tools enabling easy communication via internet to share info & resources

5. www.annimac.com.au 5 c3/5/2012 Social Media allow firms to engage in timely and direct end-consumer contact at relatively low cost and higher levels of efficiency than can be achieved with more traditional communication tools. Users of the world, unite! The challenges and opportunities of Social Media Andreas M. Kaplan, Michael Haenlein 2010 Why Social Media for PS from

6. www.annimac.com.au 6 c3/5/2012 Power & Speed of Social Media : A Lesson Dave Carroll vs United Airlines protest song on YouTube : 150 000 hits in 1 day 500 000 hits in 3 days 5 million hits in 4 wks www.youtube.com/watch_popup?v=5YGc4zOqozo

7. www.annimac.com.au 7 c3/5/2012 Exponential speed of change

8. www.annimac.com.au 8 c3/5/2012 Unpredictable climate changes

9. www.annimac.com.au 9 c3/5/2012 Population vs Resources

10. www.annimac.com.au 10 c3/5/2012 Queue for petrol - California Peak Oil Grounded – no fuel

11. www.annimac.com.au 11 c3/5/2012 AustralAsian econ power bloc forming now Global Financial Crisis

12. www.annimac.com.au 12 c3/5/2012 Technology & human values

13. www.annimac.com.au 13 c3/5/2012 Technology : driving all change for example : 70 % of jobs in 2025 don’t exist now because 80 % of technology in 2025 not thought of yet

14. www.annimac.com.au 14 c3/5/2012 Communicating now :

15. www.annimac.com.au 15 c3/5/2012 Report : Social networking sites and our lives - How people’s trust, personal relationships, and civic and political involvement are connected to their use of social networking sites and other technologies

16. www.annimac.com.au 16 c3/5/2012

17. www.annimac.com.au 17 c3/5/2012 69% of women use social media sites (sms) 60% of men 54% women use daily 42% men 95% ages 12-17 now online 80% use sms 83% ages 18 – 29 use sms 70% ages 30 – 49 51% ages 50 – 64 33% over age 65 Internet users & Social Media May 2011 USA

18. www.annimac.com.au 18 c3/5/2012

19. www.annimac.com.au 19 c3/5/2012

20. www.annimac.com.au 20 c3/5/2012 Younger means faster I’m never having kids. I hear they take nine months to download.

21. www.annimac.com.au 21 c3/5/2012 Parallel Universes Younger live them

22. www.annimac.com.au 22 c3/5/2012 Susie 10 is living in 4 or 5 worlds simultaneously

23. www.annimac.com.au 23 c3/5/2012 Only one world has limits & boundaries Only one world separates play & work Only one world has isms - racism ageism sexism ethnicism tribalism 3 D reality.

24. www.annimac.com.au 24 c3/5/2012 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ©2009 Annimac consultants www.annimac.com.au Passionate – value driven Team + personal relationships Short term fast involvement Multi channel activities choices no spin very short term goals flexibility innovation real positive outcomes Hot young PS employees Need Want Comfort Zone

25. www.annimac.com.au 25 c3/5/2012 Using S M successfully :

26. www.annimac.com.au 26 c3/5/2012 thank you contact me : annimac@annimac.com.au www.annimac.com.au