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Published byAlexia Dunlap Modified over 10 years ago
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Membership is Dead? By Belinda Moore
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The landscape of membership is about to change … Dramatically.
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Baby Boomers are retiring
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5.3 million shoes to fill and only 4.4 million feet
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Skilled staff and volunteer leaders shortages are coming
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Built by Boomers, for Boomers
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Creating strong member communities is critical for success
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Ad hoc volunteering is a critical segue between uninvolved and involved members
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Often the most important value in joining is intangible.
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Effective segmentation is critical.
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Events are evolving
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How you communicate is as important as the message
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Social media is too popular and powerful to be ignored
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New technology creates significant opportunities
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Many Baby Boomers are resistant to making the required changes
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0413 190 197 belinda@ausae.org.au Belinda Moore © 2013 This presentation is protected by International Copyright laws. Reproduction, distribution, display and use of the presentation without written permission of the speaker is prohibited. Questions?
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