1. Prediction:: About convincing CSU Professor, Pomona Purpose: inform, explain Audience: Students Establishing credibility, name dropping Heading=definition Connecting with reader’s previous leaning synonyms Definition Transitions: pay attention Wants reader to come to same conclusion Building common ground Manipulating thinking Topic Sentence: Important idea Third person to distance reader Italics, term and definition Second person relating Wrong idea, faulty conclusion Colon signals definition Building common ground Loaded words, connotation Transition--clarifying Manipulating reader’s thinking Definition Visualize, actually see faces or ads in mind

2. Transition--contrast Definition of logos Deductive;-- general to specific Inductive—specific to general Italics signals term Example A = B B = C A = C Transitive properties Signals change Synonyms Definition Author is guiding our thinking Building common ground Ends with transition Transition to historical example from common life Restatement Building common ground Take an educated guess Transition 1. 2. Summarizes other paragraphs

3. Colon signals definition Building common ground Transition to thesis Counter opposing arguments ] [ Personal experience Syllogism, premise, thesis My Paraphrase 1.Engaged in subject 2.People acting 3. How to manipulate Expanding thesis Background information for example Example refers back to definition Loaded words Appeals to personal experience of student readers Italics for emphasis Building common ground Appeals to everyone Addressed directly to student readers Clincher Order of article, saves most important technique or point for last