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Published byPatrick Willis Modified over 11 years ago
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Apple Inc
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Apple Biography Apple Computer INC. was co-founded in 1976 by the CEO of Apple Steve P. Jobs, and it was incorporated in California On January 3, 1977.
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Personal computersPersonal computers Mobile communication devicesMobile communication devices Portable digital music playerPortable digital music player SoftwareSoftware Networking solutionsNetworking solutions. The company designs, manufactures & markets
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Apple is leading the consumer technology world with its revolutionary products OS X software OS X software iLife iLife iWork iWork iPod iPod iTunes iTunes iPad iPad iBookstore iBookstore Mac Book Pro Mac Book Pro Mac Book Air Mac Book Air
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Apple Mission Apple is committed to bringing the best personal Computing experience to students, educators, creative professional and consumers around the world through its innovative hardware, software and internet offerings
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Strengths Strong Liquidity Expanding Operating Margin & Return on Equity Strong Revenue Weaknesses Limited iPhone/Mobile Variants Unsolved Issues regarding Legal Proceedings Dependence on Network Providers Opportunities Emerging Markets Providing Ladder for Growth Scope in Retail Segment Innovative Products & Designs Threats Theft of Digital Content Absence of multiple Distribution network Intense Competition SWOT Apple SWOT Analysis
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Apples Competition
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Distribution Apple Inc. utilizes a variety of direct & indirect distribution channels, such as: its retail stores its retail stores online store online store third-party cellular network carrier third-party cellular network carrier wholesalers wholesalers retailers retailers value-added resellers. value-added resellers.
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Marketing Strategy Apple competes in different markets: Computers and Software Digital music iPhone Apple strives to create innovative products and services for their consumers. Brand: Simplistic lifestyle Imaginative (emotion, passion and dreams) User-Friendly Innovation A humanist company that strives to have a heartfelt connection to their consumers.
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Apple promotes its products by using a variety of marketing media including television commercials, print ads (magazines, billboards, newspapers) and online communications. Mac vs. Pc commercials Communication Strategies
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Approximately 44% of the companys net sales in 2010 came from sales to customers inside the U.S. Approximately 44% of the companys net sales in 2010 came from sales to customers inside the U.S. Apple Inc. supplies & manufactures many of components by sole- sourced third-party vendors in U.S., China, Germany, Ireland, Japan, Israel, Korea, Malaysia, the Netherlands, the Philippines, Taiwan, Thailand, & Singapore. Apple Inc. supplies & manufactures many of components by sole- sourced third-party vendors in U.S., China, Germany, Ireland, Japan, Israel, Korea, Malaysia, the Netherlands, the Philippines, Taiwan, Thailand, & Singapore.
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iPhun, a game console which allows you to play multiple game apps without having to plug in each one when ready to play. Apples Game Console
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iPhun Compatible with Existing Technologies
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iPhun
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iPhun micro Apple October 2010
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iPhun Controllers Standard USB controllers Cordless Precision controller GT Force iP ii Controller
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High-Speed HDMI® Cable (6.5ft) 1080p HDMI cable that's CL3-rated for in-wall installation. This high-bandwidth design is ready to deliver your ultimate high- definition audio/video experience HDMI® over Cat5E Extender $30.00 1080p and HCDP-compatible; extend your HDMI signal up to 200 feet (60 meters) over Cat5!
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iPhun Memory capacity 3.20GHz Intel Core i3 3.20Ghz Dual Core i5 +$50.00
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iPhun Storage Capacity Seagate 120 GB SATA 7200 RPM Hard Seagate 500 GB SATA 7200 RPM Hard Drive + $60.00 Seagate 1 TB SATA 7200 RPM Hard Drive + $90.00
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The iPHUN iPhun2go
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iPhun2go wireless/micro console controller
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If its on iPhun, its on TV iPhun
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iPhun Accessories Rechargeable Battery Apple DVI to Video Adapter the Apple Micro-DVI to DVI adapter allows you to connect to an external DVI monitor or projector
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International online stores
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Target Audience Game enthusiasts Technology fans young and old generation Middle and high class socio-economic
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iphuns Competition
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