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Fashion model Designer Knitwear designer Children’s line designer Swimwear designer Partner & Vice President of Townley Mademoiselle Merit Award, 1943 Coty American Fashion Critics Award, 1944 & 1958 Neiman Marcus Award, 1948 Women’s National Press Club Award, 1950 Parson’s Medal for Distinguished Achievement Award, 1956
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Authored the book: What Shall I Wear? The What, Where, When, and How Much of Fashion Founder of American ready-to-wear fashion Named in Life Magazine’s 100 Most Important Americans of the 20 th Century, 1990 Maryland’s Women's’ Hall of Fame
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Casual, yet sophisticated & elegant Functional Practical Comfortable Feminine Simple Inexpensive Clean cuts › Accentuated the female form Use of nontraditional fabrics › Wool and cotton swimsuits Monastic › Dartless › Waistless › Bias-cut › Tent-style Popover › Wrap-around › Unstructured › Utilitarian › Denim Diaper Swimsuit
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Popover Dress
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Double top-stitching Brass hardware Decorative hooks Metal rivets Large patch pockets Empire waists Leotards Hoods Pedal pushers Dirndl skirts Fitted bodices Fitted swimsuits Full circle skirts Dresses in: › Manmade fibers › Wool fleece › Denim Surprising color combinations Adjustable components › Drawstrings Necklines Waists › Spaghetti ties Mix & match separates
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Intuition Women’s needs › Ready-to-wear › Travel Madeleine Vionnet NOT: › French fashion
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Picture from Vogue Magazine, 1945
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Doo Ri Chung Donna Karan Anna Sui Isaac Mizrahi Cynthia Rowley Calvin Klein Elizabeth McKay Norma Kamali Doo Ri Chung dress
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Seaman, Margo. McCARDELL, Claire. Fashion Encyclopedia, 2011. Web. 17 Mar. 2011. › http://www.fashionencyclopedia.com/Ma-Mu/Mccardell-Claire.html http://www.fashionencyclopedia.com/Ma-Mu/Mccardell-Claire.html Penn, Irving. “Twelve Beauties.” Vogue, 1947. Web. 17 Mar. 2011. › http://csebastian.tumblr.com/post/254618102 http://csebastian.tumblr.com/post/254618102 Glamour Splash. Claire McCardell Fashion Timeline and Innovations. Glamour Splash, 4 Feb. 2009. Web. 17 Mar. 2011. › http://www.glamoursplash.com/2009/02/claire-mccardell-fashion-timeline-and.html http://www.glamoursplash.com/2009/02/claire-mccardell-fashion-timeline-and.html Glamour Splash. Claire McCardell Sportswear. Glamour Splash, 4 Feb. 2009. Web. 17 Mar. 2011. › http://www.glamoursplash.com/2009/02/claire-mccardell-sportswear.html http://www.glamoursplash.com/2009/02/claire-mccardell-sportswear.html Staley Wise. The Collection, Genevieve Naylor. Staley Wise Gallery, 2011. Web. 17 Mar. 2011. › http://www.glamoursplash.com/2009/02/claire-mccardell-sportswear.html http://www.glamoursplash.com/2009/02/claire-mccardell-sportswear.html Jen Fitch Style. American High Style: Fashioning a Collection at the Brooklyn Museum. Jen Fitch Style Word Press, 16 June 2010. Web. 17 Mar. 2011. › http://jenfitchstyle.wordpress.com/2010/06/16/american-high-style-fashioning-a-collection- at-the-brooklyn-museum/ http://jenfitchstyle.wordpress.com/2010/06/16/american-high-style-fashioning-a-collection- at-the-brooklyn-museum/ Debutant Clothing. Tracey Ulman to Wear Claire McCardell to CFDA. Debutant Clothing, 8 June 2009. Web. 17 Mar. 2011. › http://www.debutanteclothing.com/news/fashion_history/ http://www.debutanteclothing.com/news/fashion_history/ Colete Patterns. Claire McCardell – The American Look. Colete Patterns. 2 Mar. 2011. Web. 20 Mar. 2011. › http://www.colettepatterns.com/blog/fashion-history/claire-mccardell-the-american-look http://www.colettepatterns.com/blog/fashion-history/claire-mccardell-the-american-look Websites
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Lee, Sarah Tomerlin. American Fashion: The Life and Lines of Adrian, Mainbocher, McCardell, Norell, Trigere. New York, 1975. Stegemeyer, Anne. Who's Who in Fashion, Third Edition. New York,1996. Milbank, Caroline Rennolds. Couture: The Great Designers. New York, 1985. Books
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