2. A Presentation By: Kalyn Cotton & Ashleigh McDougall

3. What is Social Media? Source: Digital Ottawa, “Introduce Web 2.0 & Social Media in the Public Sector”, Presentation, April 1, 2008

4. Characteristics of Social Media Social Media is: Interactive The “New” thing Establishing Networks Innovative Conversational Risky

5. Social Media Tools BlogsInformation WikisCollaboration Social NetworkingInteraction PodcastsBroadcast ForumsConsultation

6. Social Media Tools MashupsJuxtaposition File Sharing Share SMSMessaging RSS FeedsUpdates Virtual RealitiesInteraction

7. What Social Media Allows You To Do Source: Digital Ottawa, “Introduce Web 2.0 & Social Media in the Public Sector”, Presentation, April 1, 2008

8. Power of Social Media Dove Real Beauty Commercial

9. Participating in the conversation Initiating conversation Sharing Content Implementing Social Media

10. Participating in the Conversation

11. Initiating the Conversation This That

12. Sharing Content

13. What is being done in the Public Sector? PHAC Privacy Commissioners Blog Prime Minister’s YouTube Page Provincial Awareness Campaigns Digital Dialogues

14. What can be done at the CFIA? In the foreseeable future: Blogs Facebook groups Wiki Pages Twitter Mashups Beyond the foreseeable future: Online Communities Virtual Reality Project Collaboration Communication

15. We’ve Confessed…Now It’s Your Turn

16. Thank you!