1. In this section: The Meyers Model for Creative Decision Making
To make good decisions, managers must also be creative. This section discusses:
Making Creative Decisions
Encouraging Creativity
The Meyers Model for Creative Decision Making
Barriers to Effective Decision Making

2. What You’ll Learn How managers make creative decisions
How to encourage creativity through brainstorming, brainwriting, and wish lists.
The six stages of the Meyers model of creative decision making.
The four barriers to effective decision making.

3. Why It’s Important
The most successful companies have managers who know how to make effective decisions..

4. Key Terms
brainstorming
brainwriting

5. Making Creative Decisions
There are five steps to making creative decisions.
1. Preparation
2. Concentration
3. Incubation.
4. Illumination
5. Verification

6. Encouraging Creativity
Managers encourage creativity with these techniques:
Brainstorming—A group of people coming up with as many different ideas as possible to help solve a problem, without making judgments about those ideas.
Brainwriting—Like brainstorming except group members write down their ideas to help solve a problem.
Wish Lists—A group solving a problem by imagining they have the power to solve any problem without regard for physical or financial constraints.

7. Meyers Model for Creative Decision Making
The Meyers Model has six stages for solving a problem.
1. Recognition
2. Fact Finding
3. Problem Finding
4. Idea Finding
5. Solution Finding
6. Acceptance Finding

8. Barriers to Effective Decision Making
Complacency
Avoidance
Panic
Indecisiveness

9. Decision-Making Characteristics
Successful companies have several decision-making characteristics in common:
accepting change
listening to customers
decentralizing authority
hiring carefully
training employees continuously
controlling costs
Fig 2-1

10. Fact and Idea Review
1. What are the five basic steps to creative decision making?
2. What is the difference between brainstorming and brainwriting?
3. What are the six stages of decision making in the Meyers model?
4. What are the four basic barriers to effective decision making?