1. Corporate Social Responsibility & New Media Marketing  BM0387 - New Media Marketing - ICA 1 Yeung Lok Hang (080859E) MD/MK0804 Date of Submission: 6 th January 2010

2. CSR & New Media Interacting on Facebook, Twitting and Blogging have become the new trend. Corporate social responsibility (CSR) is not only about what companies do with their profits, but also how they make them. More & more companies are marrying the two

3. CASE STUDIES - TOMS For-profit shoes company Founded by Blake Mycoskie in 2006 – Argentina - extreme poverty & poor health conditions Matches One-for-One Transforms customers into benefactors – allows them to operate as a truly sustainable business

4. CASE STUDIES - TOMS

5. Giving Report

6. CASE STUDIES - TOMS People of TOMS

7. CASE STUDIES - TOMS Friends of TOMS & TOMS shoes

8. CASE STUDIES - TOMS

10. Tag Cloud & Giving Report

12. CASE STUDIES - Starbucks Giving Report

13. CASE STUDIES - Starbucks Websites

14. CASE STUDIES - Starbucks Websites

15. CASE STUDIES - Starbucks Pledge 5 Facebook App

16. CASE STUDIES - Starbucks Facebook & Twitter

17. CASE STUDIES - Starbucks YouTube Channel

18. CASE STUDIES - Starbucks Blog

19. ADVANTAGES AND DISADVANTAGES AdvantagesDisadvantages New methods of communicating ideas to targeted groups of people Complements main business Gather lots of participation needed for CSR Campaign Influencing customers as citizens Getting your good work out there Focus on the CSR effort might be blurred New media tools must be updated (Takes up a lot of time) Easier attacks by antis Might not go with Branding, industry or target market