1. Write Up Your Alley New Ideas for Alternative Copy Presented by Katy Burnside

2. What is Alternative Copy? Quote Boxes Bio Boxes Features Lists Infographics Time Lines Q & A Boxes He Said/She Said Boxes Did You Know? Boxes Anecdotes Narratives Fact/Detail Lists Scatter Stories

3. Why Use Alternative Copy? Increases coverage of students Provides more information in a shorter format Draws reader into the spread Allows for theme development Prevents editorializing Makes coverage more INTERESTING!

4. Copy Idea How well do you know your… Student council officers Head coaches Classmates Administrators

5. Copy Idea Try a glossary of sports terms or academic terms or trends

6. Copy Idea Profile a student :by having him/her “Sound Off” on various topics Consider giving the same topic to a number of different students if opinions vary

7. Copy Idea Meet the: captains officers managers coaches teachers members

8. Copy Idea The Good and The Bad of… Dating Jobs Student Council Physics Pets Siblings Hats Computers The War in Iraq

9. Copy Ideas What’s on your to-do list that you never accomplish? What SHOULD be on your to-do list? What would your best friend add to your to-do list?

10. Copy Ideas Tell the behind-the-scene BEFORE stories: Preparations for the rival game Preparations for homecoming Preparations for the school Play

11. Copy Idea A “list” approach is appealing to the scan reader

12. Copy Idea tips from the trainer, question from a fan, quarterback’s insight

13. Copy Idea Basic interviewing techniques remain the same Here, the entire interview is featured Use this in any section of the book.

14. Copy Ideas Ask the Expert: Academics (a student or a teacher) Sports (an athlete, trainer, coach) Student Life/People (any student who is considered very knowledgeable on the topic at hand) Community (a student volunteer) Clubs (the president)

15. Copy Ideas Beginning/Intermediate/Advanced: Freshman/Sophomore/Junior/Senior Student/Teacher Athlete/Coach/Manager

16. Copy Idea Great twist for a fads/fashions spread

17. Copy Ideas Checklists could include: Asking someone to prom Surviving a blind date Decorating for homecoming Building a float Studying for finals Getting ready for school

18. Copy Idea A profile linked with a quote from the person being interviewed adds personality & voice to a feature

19. Copy Idea An hour-by-hour breakdown is easy to read and contains very specific information

20. Copy Idea Fact box + a first-person profile written in Q&A style

21. Copy Idea Track the drill team’s summer camp or the band’s trip to Macy’s Thanksgiving Day Parade

22. Copy Idea Profile boxes with stats; conclusions he said/she said; great Homecoming/Prom/Dating spread idea

23. Copy Idea A new twist on the multiple choice format The answers are already marked for the reader The “wrong” answers are “over the edge” and humorous Caution: Be careful! Attempts at humor can become tasteless very quickly

24. Copy Idea Profile several students at once Think about ways to link random students together with a common denominator: Sports Community service Leadership roles: Student Council Drum Major JROTC Captains of teams

25. Copy Idea A “30 Reasons” list provides an opportunity for 30 people to respond to a prompt Numbered lists are great ways to reinforce anniversary themes

26. Copy Idea Spice up academics coverage by listing various academics related tasks: best time to study for a test; to write the term paper; etc. Quote students in the “WHY” column