1. Generation Y Approximately 1982-2001

2. Generation Y (1982-2001) Also known as (A.K.A) – Millennials – Generation Next – Net Generation – Harry Potter Generation – iGeneration

3. Generation Y (1982-2001) Defining Historical Events Fall of the Soviet Union 1980’s 1990-91 – First Gulf War 1995 – Oklahoma City Bombing 1998 – President Clinton Impeachment and Acquittal 1999 – Columbine Massacre 1990’s 2001 – Enron Scandal 2001 – September 11 th Attacks 2002 – Guantanamo Bay established 2005 – Hurricane Katrina 2008 – President Barack Obama becomes first black US president 2000’s

4. Generation Y (1982-2001) Pop Culture: Films (Trilogies and beyond) 1999 – Star Wars I: The Phantom Menace – 2002 Star Wars II: Attack of the Clones – 2005 Star Wars III: Revenge of the Sith

5. Generation Y (1982-2001) Pop Culture: Films (Trilogies and beyond) 2001 – 2011 Harry Potter and – 2001 the Sorcerer’s Stone – 2002 the Chamber of Secrets – 2004 the Prisoner of Azkaban – 2005 the Goblet of Fire – 2007 the Order of the Phoenix – 2009 the Half-Blood Prince – 2010 the Deathly Hallows (part 1) – 2011 the Deathly Hallows (part 2)

6. Generation Y (1982-2001) Pop Culture: Films (Trilogies and beyond) 2001 – Lord of the Rings – 2001 The Fellowship of the Ring – 2002 The Two Towers – 2003 The Return of the King

7. Generation Y (1982-2001) Pop Culture: Music 2001 – Napster shut down 1995 N’Sync and 1993 Backstreet Boys Brittney Spears Eminem House, Techno, Trance

8. Generation Y (1982-2001) Pop Culture: Fashion Technology Email (1992-ish) 1 st Reality show The Real World (1992) Text messaging (1995-ish) MySpace (2003) World of Warcraft (2004) Facebook (2004) Youtube (2005) Reality shows Talk, Play and Socialize ONLINE

9. Generation Y Traits and Qualities Sense of entitlement (“free generation”) – “shared” music – Pirated films online Entitled Spoiled GenerousCollaborative

10. Generation Y Traits and Qualities Plugged in 24/7 – Prefer online interactions as opposed to face-to- face Very social AND Socially awkward Short attention span

11. Generation Y Traits and Qualities Family Centric – Less career-ambitious than previous generations – Much closer to parents Parents as “friends” Constant communication with parents Balance work and family

12. Generation Y Traits and Qualities Attention Craving – Needs feedback and guidance. – Appreciates being kept in the loop and seeks frequent praise and reassurance. High maintenance Pampered

13. Generation Y Traits and Qualities Nurtured and pampered – Tend to delay rites of passage Driver’s license Moving out Getting a job – “Trophy” kids Everyone is a “winner” Unearned self-esteem As children, Generation Y participated in team sports, play groups and other group activities. They value teamwork and seek the input and affirmation of others. Part of a no- person-left-behind generation, Generation Y is loyal, committed and wants to be included and involved.

14. What do you add to your generation?