1. Creating a Buzz Using Social Media in Branch Advocacy Efforts - breakout session, AAUW Ohio Leadership Workshop 2013

2. Our questions: In 2009, we asked: What is social media? In 2011, we asked: Why should we use social media? In 2013, we ask: How do we use social media?

3. Think strategically Message Audience Goal Strategy/Channel ◦ Facebook ◦ Twitter ◦ LinkedIn ◦ Pinterest ◦ Google+

4. How to Run Your Branch Social Media... in less than one hour a week 15 minutes: Review your resources 15 minutes: Plan your content 15 minutes: Schedule your content 15 minutes: Engage your audience Source: “Advanced Social Media for AAUW Branches,” a presentation at AAUW Convention 2013 by Alan Callander, AAUW Social Media Manager, and Rachel Wallace, AAUW Strategic Communications Associate https://docs.google.com/document/d/1HZBK6opO60ocDyC1EXP8mtfH0lX BD1OkOQ57vmyfFi4/edit?pli=1

5. Schedule your content on Facebook

7. Schedule your tweets via Tweetdeck

22. How often should I post on FB? 1 post a day Post 1 to 2 times a day for14% higher engagement Weekends get 14.5% higher engagement than weekdays. Wednesday is the lowest day If you post too much, engagement goes down. Try to keep the weekly posts around 7-10 times per week

23. How often should I tweet? 1 to 2 tweets per day up to 4 tweets per day for power users engagement drops after 4 Tweets per day # hash tag tweets get twice the engagement tweets with <100 characters get 17% higher engagement

24. Source: “How to create perfect social media posts” By Kristin Piombino Posted: July 25, 2013 http://www.prdaily.com/Main/A rticles/14901.aspx# http://www.prdaily.com/Main/A rticles/14901.aspx#

25. AAUW National Online Facebook Twitter Blog

26. Social media help Facebook: https://www.facebook.com/help/https://www.facebook.com/help/ Twitter: https://support.twitter.com/articles/215585https://support.twitter.com/articles/215585 Pinterest: https://en.help.pinterest.com/categories/20033632- Pinterest-Basics https://en.help.pinterest.com/categories/20033632- Pinterest-Basics Google+: https://support.google.com/plus/?hl=en#topic=304966 1 https://support.google.com/plus/?hl=en#topic=304966 1