1. Porsche Latin America, Inc. 1 June, 2004 Porsche Latin America – Importer WebPages -

2. Porsche Latin America, Inc. 2 June, 2004 Table of Contents 1. Countries2. Structure of the Importer Pages3. CMS: Content Management System4. Suggestion: Domain Registration

3. Porsche Latin America, Inc. 3 June, 2004 1. Countries How to access the individual dealer pages 1. www.porsche.com Our user will see the Country Selector which offers him or her the possibility to choose his country.

4. Porsche Latin America, Inc. 4 June, 2004 1. Countries The starting page after the country selector 2. Internet starting page After the user has chosen his country he will be linked to the internet starting page which will be provided in the local language. Besides all company and model info we have the button Porsche Importers which is linked to the individual Importers pages.

5. Porsche Latin America, Inc. 5 June, 2004 1. Countries The individual importers web-pages 3. Importers Information The importer page will contain a description of the Importers dealerships and at least their contact information. Additionally you will find a second level menu on the top of each individual dealer page which will be described later on.

6. Porsche Latin America, Inc. 6 June, 2004 1. Countries How to get to the individual Importers pages - Overview Review: 1.Country Selector 2.Starting page in local language with Porsche Importers button 3.Individual importer page which includes a importer specific second level menu on the top. 1.2. 3.

7. Porsche Latin America, Inc. 7 June, 2004 1. Countries Overview about individual dealer pages * CMS for Panama, Costa Rica and Honduras are combined In order to look at your individual dealer page, please type in the internet address from your country or use the country selector at www.porsche.com !

8. Porsche Latin America, Inc. 8 June, 2004 Table of Contents 1. Countries2. Structure of the Importer pages3. CMS: Content Management System4. Suggestion: Domain Registration

9. Porsche Latin America, Inc. 9 June, 2004 2. Structure of the Importers Pages The second level menu on the top of the importers pages The second level menu links you to your individual pages: 1.Importer page including contact data and description 1. 2. 3. 2.News and events: where you have the possibility to inform your clients about news and events in your dealerships. 3.Dialog page: The web-based contact form for your clients, all e-mails will be directly forwarded to your e-mail account

10. Porsche Latin America, Inc. 10 June, 2004 2. Structure of the Site 2.1 Importers Home – containing business information and contact data EXAMPLE PAGE

11. Porsche Latin America, Inc. 11 June, 2004 2. Structure of the Site 2.2 News and events – containing local news and events of each importer This is the only menu which you can administrate with the Content Management system provided by PLA: The page entries are separated in news and events ! Content Management System (CMS) See explanations in chapter 3.

12. Porsche Latin America, Inc. 12 June, 2004 2. Structure of the Site 2.3 Dialog – containing a contact form for your clients Customers will contact you through this page/form Please keep in mind to answer the incoming E- Mails as soon as possible. This is the moment where the internet becomes a single person which is either a client or a prospect of your dealership !

13. Porsche Latin America, Inc. 13 June, 2004 2. Structure of the Site 2.3 Dialog –contact form recipients

14. Porsche Latin America, Inc. 14 June, 2004 Table of Contents 1. Countries2. Structure of the Importers pages3. CMS: Content Management System4. Suggestion: Domain Registration

15. Porsche Latin America, Inc. 15 June, 2004 3. Content Management System 3.0 Updating your website – just in time ! News For example: First delivery of Carrera GT New service area in Porsche Center completed The easy to use Content Management System (CMS) allows you to update and change the content of your news and events page online and directly. No software is required You do not need to contact and pay an internet agency You do not need to contact PLA Events For example: Launch of 997 on Sept. 4,2004 Motorshow start at Salon International del Porsche Automovil, Oct. 14-24, 2004. Content Management System

16. Porsche Latin America, Inc. 16 June, 2004 3. Content Management System 3.1 Accessing the CMS system The CMS system can be accessed via your normal internet connection. 1. 1. Open your web browser. a) Enter http://admin.pixel-base.de at the top of your browser and press return. b) An internet site is offering a startpage and immediately after that, a login page is loaded.

17. Porsche Latin America, Inc. 17 June, 2004 3. Content Management System 3.2 Login into the CMS system 2. 3.4. 2. Choose english by clicking on the british flag. The login- screen will now reload in english. 3. Enter your username and 4. Password as shown in the screenshot and press return.

18. Porsche Latin America, Inc. 18 June, 2004 3. Content Management System 3.2 Entering the CMS system 5. 5. If all of your settings are correct, you will see the CMS starting page as shown beside. By clicking on the highlighted Content Mangement System – button in the middle of the page you will be linked to your specific news and events content management system.

19. Porsche Latin America, Inc. 19 June, 2004 3. Content Management System 3.2 Entering the CMS system 6. 6. Please click on the news and events button again in order to proceed.

20. Porsche Latin America, Inc. 20 June, 2004 3. Content Management System 3.3 Publishing and editing information directly on your website Please keep in mind, the sorting of this page does not influence the display sequence of your homepage. 7. 7. The following pages show you all your news and events of your website. All entries are sorted by date. Note: You can set special sorting settings in the Administration area.

21. Porsche Latin America, Inc. 21 June, 2004 3. Content Management System 3.3 Publishing and editing information The CMS system menu is very simple. There are 3 main options available. 8. 8. Now you have the following options to manage and update your events: A) New: add a new topic (news or event) to your page B) Edit: edit an existing entry (news or event) on your page C) Delete: delete an existing entry (news or event) on your page a)b)c)

22. Porsche Latin America, Inc. 22 June, 2004 3. Content Management System 3.3 Editing the selected news or event 9. 9. After choosing one activity with a mouse click, an easy to use entry mask appears, which allows you to insert dates, text and pictures of your activity !

23. Porsche Latin America, Inc. 23 June, 2004 3. Content Management System 3.3 Editing the selected news or event Once all information here is complete, you can save your changes and your document will be displayed immediately on your homepage ! 10. The entry mask is divided into several relevant fields: Document title: this line will not be published on your website and is just the description for the activity inside the CMS system Valid from: here you have to choose the date, from which this certain activity will be published online. If you leave the last boxes (to) blank, the item will be shown as long as you delete it completely from your CMS system. Category: here you can choose between News or Event Headlines: this line defines the headline (which will be also the link) to the activity you are entering right now. Copy: The main text of your activity. If you already have your text in word, you can just copy and paste it by selecting it and pressing Strg + C (Copy) and Strg + V (paste) after that. 10.

24. Porsche Latin America, Inc. 24 June, 2004 3. Content Management System 3.3 Adding a picture and saving/publishing your activity Once all information here is complete, you can save your changes and your document will be displayed immediately on your homepage ! 11. After completing the field box above you are able to insert photos and complete your entry by pressing the Save changes link ! Picture: Allows you to attach photos (gifs or jpg) to your specific entry. Click on the Browse button to select a file from your hard disk which is then transferred to your websites server. If you leave the field blank, no picture will be added to your entry. Note: If you are in Edit mode and a picture has already been defined for this field, you can delete it by setting a checkmark at the Delete option or overwrite it by selecting a new picture. Save changes: After editing your new entry you need to save it directly. If you do not save your changes by clicking on the save changes link at the bottom of the page all changes or new entries are gone and can not be restored again ! 11.

25. Porsche Latin America, Inc. 25 June, 2004 3. Content Management System 3.4 Check directly if everything is like you want it to be ! In order to get full transparency of what you are doing, we recommend opening your homepage in the background with another browser and reloading your news and event page after storing your entry in the CMS to view the newly created entry. This way, you can detect and correct any errors quickly in the CMS Please keep in mind: Your entry is stored and displayed immediately (depending on its validity) on your homepage ! Note: We recommend to open your dealer page and the CMS system in different browser windows in the same time !

26. Porsche Latin America, Inc. 26 June, 2004 Table of Contents 1.Countries2. Structure of the sites3. CMS: Content Management System4. Suggestion: Domain Registration

27. Porsche Latin America, Inc. 27 June, 2004 4. Domain Registration Suggestion 4.1 Porsche Latin America recommends to register individual dealer domains ! Domain: A domain is a certain internet address like www.porsche.com or www.google.com Where can I register a domain? At a local Internet Service provider/ Internet Hosting Agency What does it cost? Depends on your hosting agency you select. Usually between $5 and 10$ a month You have a website but it isnt up to date? Replace your site with your new PLAs importers page ! Website is cool, but you do not want to spend efforts or time for it ? Just register a domain. Then you forward it to your new Importers website and you are done ! Additionally you can provide all of your employees an individual e-mail address employee1@yourdomain.com employee2@yourdomain.com What is in it for the Importer ? If you do not have a own dealer webpage right now, or you have individual webpage for your dealership you could register a Domain (like above) and link it directly to the dealership page provided by Porsche Latin America. Then you would have all Porsche company information, all models, everything accessible on your domain which you could provide to your clients. We recommend following the Domain structure www.porsche-yourcityname.com

28. Porsche Latin America, Inc. 28 June, 2004 4. Domain Registration Suggestion Domain Forwarding – How it will work 1.A user types in your domain address. 2.He will be directly linked to your individual Porsche Importers page from which he has all model, company and special information from PLA and PAG just in time! Main advantage: Its a 100% up to date website for free not taking into account the cost for the domain you would have to register! 1. 2.

29. Porsche Latin America, Inc. 29 June, 2004 Questions ? Thank you !

30. Porsche Latin America, Inc. 30 June, 2004