1. Advertising Techniques Click to Begin

2. Exaggerated Claim Also known as “Glittering Generalities” “world’s best” “the greatest” “works like magic” Click to Continue

3. “you can’t buy a better product” Also known as “Doublespeak ” Vagueness “natural and organic” “new and improved” “faster than fast” “extra rich formula” “lose up to five pounds” “fights pimples” Click to Continue

4. Also known as “False Comparison” Unfinished Comparison “has more pain- killing ingredients” “costs less” “acts twice as fast” Click to Continue

5. Also known as “Anonymous Sources” Claim that the product has scientific backing “five out of six doctors recommend” Another version of this technique involves use of impressive-sounding words, often the scientific names of ingredients. Still another version involves a scientific-appearing demonstration of the product’s effects. “research shows” “laboratory reports prove” “hospital-tested” Click to Continue

6. Offer of Reward “special savings” “once-in-a-lifetime bargain” “free prize” “free coupon” “buy New You hand cream and get a bottle of New You shampoo free” Click to Continue

7. Use of a Testimonial “These are my kids, and to keep them feeling fit, I give them Chew Food for breakfast.” A recommendation, either from a celebrity or from an apparently ordinary person who actually may be an actor, actress or model. “After a hard day playing pro tennis, I like to shower with Super Clean soap.” Click to Continue

8. Indication that you will be left out if you don’t buy the product Also known as “Bandwagon” “millions use it” “number one” “just ask your friends” “join the crowd” “most frequently used” Click to Continue

9. Flattery “Doesn’t it just make sense?” “Of course this product is expensive, but aren’t you worth it?” “People who know about quality choose our store.” Click to Continue

10. Also known as “Transfer” Implication that the product will turn you into a good- looking, popular and happy person “If you’re tired of being a weakling, try the Muscle Bound pan and make girls look twice.” “Ashamed of your thin figure? Try Add-on Bust Developer and end your worries. They’ll notice the difference.” “With Carefree styles you’ll look as beautiful as you feel.” This ends our presentation